Carlsberg in Emerging Markets Case Analysis

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To prepare a written analysis of 1 page that uses the text. Paper should have 1" margins, be double spaced.

Address the following question:

Identify the reasons for Carlsberg A/S’ mergers and acquisitions (M&As)? What type of the M&A strategy does Carlsberg A/S use?

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Tags: business and finance business management Carlsberg Baltic beverages Russian brewery

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Running head: CASE ANALYSIS: CARLSBERG A/S

Case Analysis: Carlsberg A/S
Name
Institution

1

CASE ANALYSIS: CARLSBERG A/S

2

Case Analysis: Carlsberg A/S
Multinational corporations such as the Carlsberg A/S use various marketing and
acquisition strategies aimed at venturing in a foreign market to the local context. Conferring to
the case study, Carlsberg A/S performed acquisitions in several parts of the world for various
reasons. First, Carlsberg wanted to study and develop new market abilities only available in
countries such as China and Russia. The results help the firm to identify weaknesses in the
qualities of goods and services, and in this case, develop new products to fit different markets
(Dash, 2010). For instance, the acquisition of BBH in Russia, Carlsberg developed new products
to replace the existing ones by improving the taste of beer with extra barley. Secondly, Carlsberg
used the M&A to g...

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