Part 1: Contemporary Healthcare Facilities
Just as the state of the healthcare industry and the
concept of the patient have changed so have healthcare facilities.
Physicians’ offices aren’t always offices anymore. Healthcare
facilities can be mobile, virtual or traditional. This week we will
look at how healthcare facilities have evolved.
Besides concierge medicine and retail clinics, identify
two other contemporary healthcare facilities identified in the
literature. Discuss how marketers could advertise the new facilities and
the impact you think the new facilities will have on healthcare
consumers and currently existing facilities in the market.
Part 2:Refocusing Facilities
With the many changes occurring in the healthcare
industry, managers may find themselves needing to change their strategy
in order to stay relevant in the market. Changing strategic focus takes
time, effort and planning. As healthcare continues to evolve the idea
of changing corporate strategic focus may begin to occur more often in
A strategy of focusing a general facility to specialize
in ethnic or other minority group care can be very risky. List at least
three analyses that should be completed before reaching this decision.
Be specific about the factors that should be included in each