Rasmussen Coca Cola Companys E Commerce Successes Discussion Paper

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xnlyrluneevf

Business Finance

Rasmussen University

Warren Eck

Description

Many companies have attempted to take advantage of the Internet to grow their businesses. There are numerous reasons for failures such as being late to the market, poor (or no) business plan, or comparing their new business to other businesses and not taking a "fresh approach". Some businesses do not even have a revenue model.To be successful, business owners must understand the steps others have taken to be successful. This assignment will focus on what was done "right".For this assignment, you will need to select a company that you feel has been successful with their e-commerce approach. Some examples of successful companies you might choose from are: Kaltura, Pandora, Taboola, Apartment List, and ShoeDazzle. Select a company and do the following:

  • Write a minimum 2-page summary of a company/business that has been successful at e-commerce
  • Make sure to identify the attributes that have made them successful. Why were they successful? What did they do differently than other companies?
  • Discuss suggestions or ideas that you can think of to help this company to take a step further with their approach. For instance, what can they add to what they are already doing to increase market share or grow their customer base?
  • Make sure to include an APA formatted title page and reference page for sources that you may have used for your research. Remember to follow APA guidelines when paraphrasing or quoting information. Don't forget to cite your sources and include in-text citations as necessary.

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Explanation & Answer

Attached.

Outline
Introduction
Body
Conclusion
Reference


Course title
Student name
Institution affiliation

1
Coca Cola E-commerce
Ecommerce or electronic commerce is the buying and selling of goods and services
through the internet. It also involves the transference of money and data to execute the
transactions. Development of technology has enabled the businesses to thrive on ecommerce
because it comes with benefit packages for then be dated back to 1994 where the first sale was
made by a man who sold a CD to his friend through his website, and since then ecommerce has
become the backbone for both marketing and sales by identifying the products through the online
retailers (ECommerce Guide, 2014). The innovations of electronic transfer of funds made it
possible for ecommerce but again this platform was limited to large corporations, and this led to
the rise of electronic data interchange whic...


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