Description
Mini-case
- Refer to "The Globalization of Walmart" on page 255 of your textbook.
Directions
- Answer the 3 questions stated at the end of the case study.
- Then identify three concepts from Units 1 through 4, that relate to the information in the case study.
- Briefly explain the concepts
- Explain how the concepts relate to the case study content
- Explain how the concepts helped to solve a problem within the case study
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Explanation & Answer
Attached.
Running head: WAL-MART
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WAL-MART:
Name:
Institution affiliation:
Date
WAL-MART
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1. Why has Wal-Mart viewed international expansion as a critical part of its strategy?
Wal-Mart is subject to Uncontrollable forces emanating outside the company trying to influence
its growth and performance. The company started showing signs of expansion between the 1980s
and 1990s of which by the 1990s, it began its operations in Canada (“Walmart.US,” 2015). It later
opened more branches in other countries like Germany, China, South Korea, United Kingdom, and
Japan, all of which formed the business potential market for growth. The limitations that were
there in the home country enabled Walmart to develop another vision on the company success
thereby allowing it to open more branches in other countries thus pushing for the company success
in the United States. China and other overseas offices also formed part of the potential markets
where the company saw as the possible targets for success. The foreign countries in Asia
contributed to the bulk of business success, where Wal-Mart derived the majority of its revenue.
However, the major part of the company focus remained in Mexico, which lies in Latin America.
Walmart established its first international stores in Europe, Canada, Argentina, and Brazil, which
later enabled it to penetrate more potential markets and thus to give it easily reach to the customer
destinations. Consumers preferred to purchase from the neighborhood stores that they were
familiar with thus pu...
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