MGT317 UNCG Entrepreneurship: The Practice and Mindset Questions

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Y942012

Business Finance

MGT317

INTERLINK - University of North Carolina at Greensboro

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Source:

Entrepreneurship: The Practice and Mindset (Interactive Edition) by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray. SAGE Publications (2017).

Upload the answers to five Critical Thinking Questions from Chapters 9 and 10 here.

Answer only questions from the following Critical Thinking Question groups:

  • Entrepreneurship in Action
  • Research at Work
  • Entrepreneurship Meets Ethics

Answer no more than one question from any given set of questions. Each answer should be 200 words minimum!

Also, can you please show which group each question came from..

Like a header with one of these categories:

  • Entrepreneurship in Action
  • Research at Work
  • Entrepreneurship Meets Ethics

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Explanation & Answer

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Running head: PLANNING FOR ENTREPRENEURS

Planning for Entrepreneurs
Student’s Name
Institutional Affiliation

1

PLANNING FOR ENTREPRENEURS

2

Planning for Entrepreneurs
CHAPTER 9
Entrepreneurship in Action
What evidence of planning can you identify in Michele Pytko’s launch of Bark ’N Leash?
Undeniably, Michele Pytko’s love was in animals. Despite her role at footwear company
Sperry as Director of Performance Marketing, she felt the need to diversify her career. She
shared her idea with close friends and colleagues who supported her to achieve her dream:
starting an animal-centered business. Pytko had numerous plans that made Bark `n Leash, a firm
for dog-walking, -training, and –sitting located in Massachusetts a success.
First, she researched the competitive industry using Google maps to find more about her
would be competitors within the target region. She studied their way of doing business, including
their, location, services, pricing, schedule, and staff. She also exploited Instagram and Facebook,
which enabled her to analyze the level of activity, likes and followers, and branding of the
surrounding small businesses (Neck, Neck, & Murray, 2016). Her research discovered that other
firms offering similar services lacked professionalism, had limited training and poor customer
service. This information gave her an edge over the other firms.
Secondly, Pytko explored her would be target customers and found that most dog owners
had no time to switch dog walkers. She listened to potential clients and designed a wish list for a
pet sitter, including qualities such as access to the walker and the level of communication.
Thirdly, Pytko hired an expert to create a professional website and utilized her capital to
market her business in ways such as targeted Google and Facebook advertising, sending emails
to licensed dog owners in the region, advertising in pet sites, and social media campaigns. The
Bark `n Leash company was able to communicate professionalism and customer service on all

PLANNING FOR ENTREPRENEURS

3

platforms. Their ability to pay attenti...


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