BCOM321 Indiana University Coca Cola Capital Investment Improvement Business Proposal

User Generated

nfqwxy0912

Business Finance

BCOM321

Indiana University of Pennsylvania

Description

BCOM 321 Individual Term Paper

Assignment

Write a business proposal for an improvement initiative that you feel will greatly benefit your organization. The overall length should be 8-10 pages.

Overview of the Process

  • Choose an actual existing organization:
  • Choose an initiative to propose:
  • Craft a well-supported document that will persuade the organization’s decision makers to adopt your proposal.

It may be public or private, for profit or non-profit, manufacturing or service, the choice is yours as long as the organization exists and you are able to acquire fundamental business intelligence regarding the organization. Acquiring fundamental business intelligence usually requires either firsthand experience with or access to the organization or that the organization has an established presence on the internet.

  • New product or service
  • Capital investment (equipment, technology, or real estate)
  • Market expansion (expanding geographical region or customer demographic)
  • Expanded employee benefits (enhancing services, benefits, or income of employees)
  • Realignment of organizational vision and mission

Content Areas

  • Cover
  • Executive Summary
  • Table of contents
  • Proposal
    • Background statement (Introduction)
    • Statement of opportunity
    • Objective
    • Scope of work
      • Clear understanding of practical challenges the initiative faces
      • Resources needed
      • Cost-benefit analysis
    • Management/project plan
    • Summary/Conclusion
  • Optional attachments (charts, tables, supporting documents)

Individual Term Paper Rubric

Form

  • Correct grammar, punctuation and spelling
  • Clear organization and expression of ideas
  • Visually appealing and readable
  • Addresses major content areas

Function (clearly accomplishes each of the following)

  • Describes clearly what you propose to do
  • Presents logically and persuasively why you propose to do it
  • Provides legitimate benefits the organization will receive from doing it
  • Outlines how you plan to do it

Content

  • Proposed initiative is clearly described
  • Stakeholders and their needs or expectations are clearly identified
  • Arguments are well supported through evidence and relevant comparison
  • Potential liabilities are identified and addressed
  • Costs and benefits are described and analyzed
  • Proposed scope of work is practical

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Explanation & Answer

Hello, kindly view the attached answer.

Running Head: COCA-COLA COMPANY CAPITAL INVESTMENT

Coca-Cola Company Capital Investment Improvement Business Proposal
Name
University Affiliation

1

COCA-COLA COMPANY CAPITAL INVESTMENT

2

Executive Summary
Coca-Cola Company is an internationally known company which has specialized in the
production of soft drinks. The Company’s production formulae are its top trade secrets. Its
products are among the best-valued brand in the world. Coca-Cola, which is the company’s
product, is a carbonated drink produced in the form of concentrates then sold to Coca-Cola
Bottlers across the globe for distribution, selling, and merchandising. The company has a
significant market share due to the uniqueness of its Coke products. This business proposal for
capital investment in coming up with the Coca-Cola App presents an excellent opportunity for
the company to scale up in its global market penetration. The app can allow customers to
confirm the authenticity of the company’s products by keying in the inscribed security codes to
the app. The Cost-Benefits are well analyzed, showing the opportunities available when the
company embraces this kind of technology.

COCA-COLA COMPANY CAPITAL INVESTMENT

3

Table of Contents
Executive Summary ........................................................................................................................ 2
Introduction to Coca-Cola Company .............................................................................................. 3
Capital Investment .........................................................................Error! Bookmark not defined.
Statement of Opportunity ...........................................................Error! Bookmark not defined.
Objectives ......................................................................................Error! Bookmark not defined.
Scope of Work ...............................................................................Error! Bookmark not defined.
Challenges ......................................................................................Error! Bookmark not defined.
Resources Needed ..........................................................................Error! Bookmark not defined.
Cost-Benefit Analysis ....................................................................Error! Bookmark not defined.
Management Plan...........................................................................Error! Bookmark not defined.
Conclusion .....................................................................................Error! Bookmark not defined.

COCA-COLA COMPANY CAPITAL INVESTMENT

4

Introduction to the Coca-Cola Company
Coca-Cola Company is a beverage company which has dominated in the world soft-drink
markets for many years. The company has specialized in the production of soft drinks. CocaCola, the Coca-Cola Company’s product is a carbonated soft drink which was initially intended
to be patent as a medicine. Coca-Cola Company has been producing concentrates, which it sells
to Coca-Cola dealers for bottling throughout the world. The dealers must be licensed with the
Coca-Cola Company, and they hold exclusive territory contracts with the licensing company.
After that, the bottlers produce finished products in bottles and cans from the concentrate. The
finished products are manufactured in combination with sweeteners and filtered water. Once the
bottlers produce the finished products, they distribute merchandise and ...


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