MKTG – 3023 Applied Research Project ; redo after feedback

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Part 1 – Blueprint – Please submit this on or before the dead line which is mentioned in the syllabus. What should contain in the blueprint is as follows.

Provide the highest level of measurement for each of the x1 through x9 variables.

For each research question please state the variable or variables involved in each research question and the data analysis technique or techniques to be used.Even if a single research objective may require you to conduct the same analysis multiple times (but for different variables), you still you have to mention variable or variables involved and data analysis technique to use in each situation. Be as clear as possible.


feedback

I had a look at your blueprint. It still needs lot of work.

Level of measurement is fine.

However, you are not addressing the research objectives correctly. Make sure you take each of the research objectives 1 through 4 separately and tell me what analyses to run in each case. Some questions involve multiple analyses. You can just type them in and send.

If you redo it before midnight, I will grade the new submission.

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Running head: APPLIED RESEARCH 1 Applied Research- Project 1 Name Institutional Affiliation APPLIED RESEARCH 2 Part 1 – Blueprint 1. Provide the highest level of measurement for each of the x1 through x9 variables. X1 The country club the respondent belongs to (1=Statesboro Country Club, 2=CRCC, & 3=Moorehead CC) Variable X1 uses the ordinal scale since the choices have numbers assigned to them to shown the variability. Rating of the following (X2 through X5) club attributes: X2 Extremely unpleasant 1 2 3 4 5 dining atmosphere atmosphere X3 Excellent food quality 1 X4 The golf course is well maintained. X5 X6 Extremely pleasant dining 2 3 4 1=strongly disagree 2=disagree 4=agree 5=strongly agree 5 Terrible food quality 3=neither disagree nor agree Golf course is challenging. 1=strongly disagree 2=disagree 4=agree 5=strongly agree 3=neither disagree nor agree Overall how would you rate the club? Extremely poor :_____:_____:_____:_____:_____: Extremely good APPLIED RESEARCH 3 Variable X2, X3, X4, X5 and X6 use the interval scale unit of measurement which show the level of intensity for the participants in the data collection and data analysis process. X7 Gender (1=male, 2=female) Variable X7 uses the nominal scale for the scale of measurement X8 Approximate distance in miles from your residence to club in miles?______ X9 Total family income in thousands?______ Variable X8 and X9 uses the ratio scale for the unit of measurement 2. For each research question please state the variable or variables involved in each research question and the data analysis technique or techniques to be used. Even if a single research objective may require you to conduct the same analysis multiple times (but for different variables), you still you have to mention variable or variables involved and data analysis technique to use in each situation. Be as clear as possible. X1 The country club the respondent belongs to (1=Statesboro Country Club, 2=CRCC, & 3=Moorehead CC) For X1 the analysis will involve investigation of the frequency. Rating of the following (X2 through X5) club attributes: X2 Extremely unpleasant 1 2 3 4 5 dining atmosphere Extremely pleasant dining atmosphere X3 Excellent food quality 1 2 X4 The golf course is well maintained. 3 4 5 Terrible food quality APPLIED RESEARCH X5 X6 4 1=strongly disagree 2=disagree 4=agree 5=strongly agree 3=neither disagree nor agree Golf course is challenging. 1=strongly disagree 2=disagree 4=agree 5=strongly agree 3=neither disagree nor agree Overall how would you rate the club? Extremely poor :_____:_____:_____:_____:_____: Extremely good Variable X2, X3, X4, X5 and X6 analyses will involve the means X7 Gender (1=male, 2=female) In this case the investigation will be for the frequencies for the female and the male gender and this is because the variable is discrete in nature. X8 Approximate distance in miles from your residence to club in miles?______ X9 Total family income in thousands?______ In variable X8 and X9 the analysis will be involving the means Applied Research - Project 1 Summer 2019 PRIVATE The Chestnut Ridge Country Club (CRCC) has maintained a distinguished reputation as one of the outstanding country clubs in the Statesboro, area. The club's golf facilities are said by some to be the finest in the state. However, the club is currently concerned about the number of people seeking membership with CRCC. The number of membership applications received each year in the last 5 years seems to be declining. The club also believed that membership applications at the two competing country clubs in the area – namely Statesboro Country Club and Moorehead Country Club may not be experiencing similar declines. A study conducted 5 years ago showed the market shares to be: Statesboro = 38%, Chestnut Ridge = 40%, & Moorehead = 22%. To gain more insight into this issue, a research was conducted by using the mailing list of a reputed golf and club magazine. Based on zip codes, a survey was mailed all subscribers in the area. The goals of the research study were: (1) to determine the approximate market share of each club, (2) to determine the demographic profile of the membership for each club, (3) to outline areas in which CRCC fared poorly in relation to other clubs in the area, (4) to find how well selected club attributes relate to overall rating of the clubs, and (5) to provide recommendations to increase membership at the club. Variables investigated are provided below: X1 The country club the respondent belongs to (1=Statesboro Country Club, 2=CRCC, & 3=Moorehead CC) Rating of the following (X2 through X5) club attributes: X2 Extremely unpleasant 1 pleasant dining dining atmosphere 2 X3 Excellent food quality 1 quality 2 X4 3 4 5 Extremely atmosphere The golf course is well maintained. 3 4 5 Terrible food 1=strongly disagree disagree nor agree 2=disagree 4=agree 3=neither 5=strongly agree Golf course is challenging. 1=strongly disagree 2=disagree disagree nor agree 4=agree 3=neither 5=strongly agree X5 X6 Overall how would you rate the club? Extremely poor good X9 :_____:_____:_____:_____:_____: Extremely X7 Gender (1=male, 2=female) X8 Approximate distance in miles from your residence to club in miles?______ Total family income in thousands?______ Please create a complete spss data file with labels and value labels. PRIVATE Objective 1tc \l 1 "Objective 1" Decision Question: Determine the current market shares of the three country clubs. Research Question: Determine the approximate market share of each country club based on data. PRIVATE Objective 2tc \l 1 "Objective 2" Decision Question: Determine the demographic profile (if one is identifiable) for each of the country clubs. Research Question: Determine if demographic variables such as gender, approximate distance from residence to club, and family income have any influence on club membership. PRIVATE Objective 3tc \l 1 "Objective 3" Decision Question: For each of the club attributes and the overall rating, how did each of the country clubs fare? Research Question: How similar or different are the mean attributes among the three clubs? PRIVATE Objective 4tc \l 1 "Objective 4" Decision Question: Does club attributes influence club rating? Research Question: Determine the relationship between the club attributes and overall club rating. Once all analyses are run interpret findings from each analysis and state your conclusions (this part is your detail findings section in the part 2 of the project). Then use all the findings collectively (opportunities, threats, strengths, & weaknesses) to recommend a marketing strategy to improve CRCC membership. When making your recommendations, please be specific (this part of your paper is the “discussion” and recommendations). Part 1 – Blueprint – Please submit this on or before the dead line which is mentioned in the syllabus. What should contain in the blueprint is as follows. Provide the highest level of measurement for each of the x1 through x9 variables. For each research question please state the variable or variables involved in each research question and the data analysis technique or techniques to be used. Even if a single research objective may require you to conduct the same analysis multiple times (but for different variables), you still you have to mention variable or variables involved and data analysis technique to use in each situation. Be as clear as possible. Part 2 – Completed Project – I need a hardcopy in class the day it is due. In addition, I also need a digital copy of your project and data file on blackboard as well. Your Part - 2 is the completed project and should include the following sections in the order provided below. Use a binder clip (don’t stable): Cover or title page Table of Contents Executive Summary Detail Findings Discussion and Recommendations Appendix A (need at least 5 meaningful illustrations) . Appendix B (all spss outputs pertaining to the research objectives) Honesty Statement signed and dated Each bullet is explained further below: a. Executive summary Should briefly state what you did, what you found, and what your recommend. This should be very short and not more than 1 page and should written once detail finds and recommendations are made. b. Detail Findings Should contain your research question, analysis that was run (was it a crosstabulation, mean comparison etc.), key findings (interpretation of the key statistics in the output), and conclusion (often this is simply providing the answer to the research question that was investigated). Do this for each of the research question. Note each research objective could have multiple research questions. research objective------> analysis------> findings----->conclusions c. Discussion & Recommendations In this section you will discuss all your findings taken as a whole keeping in mind why the study was conducted in the first place. A good discussion always leads to solid recommendations. Make sure the recommendations are justified if justification was not provided in the discussion. d. Appendix A Contain all your illustrations such as pie charts, bar charts, graphs, tables etc. These should be referred to and briefly discussed in the detail findings of the paper. Emphasize what information the illustrations are communicating. I need at least 5 meaningful charts. Appendix B All SPSS outputs that were created by running analyses stated in the blueprint. Please have them in order in the appendix. Do not refer to Appendix B in your detail findings. If you run wrong analyses, please delete them. e. Signed Honesty Statement Type your name & date after the statement that is provided in the syllabus. You can copy and paste it. In summary, all reports require a Cover Page, Table of Content with page numbers, Executive Summary, Detail Findings, Discussion & Recommendations followed by Appendix A and B (In the same order). Cover page and Table of Content need not be numbered. However, all pages in the Executive Summary, Detail Findings, Discussion & Recommendation sections should be numbered consecutively. Use a blank page to separate each of the appendixes. You may wish to look at the syllabus to know criteria used for grading the completed project. X1 X2 X3 X4 X5 X6 X7 X8 X9 Statesboro 3.0 Statesboro 3.5 Statesboro 5.0 Statesboro 5.0 Statesboro 4.0 Statesboro 4.0 Statesboro 4.0 Statesboro 4.0 Statesboro 3.0 Statesboro 5.0 5.0 4.0 5.0 5.0 4.0 5.0 4.0 4.5 4.0 5.0 5.0 4.2 5.0 2.2 4.2 4.2 5.0 4.2 3.2 4.2 5.0 5.0 4.4 5.0 5.0 5.0 5.0 4.4 5.0 4.4 4.0 4.0 4.0 4.0 5.0 5.0 5.0 4.0 4.0 5.0 1.0 1.0 1.0 1.0 2.0 1.0 1.0 1.0 1.0 2.0 14.0 14.0 12.0 15.0 12.0 15.0 16.0 14.0 14.0 12.0 68.0 69.0 54.0 75.0 55.0 72.0 53.0 78.0 79.0 77.0 Statesboro 5.0 Statesboro 4.0 Statesboro 4.0 Statesboro 4.0 Chestnut Ridge Chestnut Ridge Chestnut Ridge Chestnut Ridge Chestnut Ridge Chestnut Ridge 5.0 4.0 4.0 3.0 5.0 5.0 5.0 4.0 5.0 5.0 5.0 5.0 4.2 5.0 4.0 4.0 4.0 4.0 5.0 5.0 4.4 5.0 4.4 4.4 4.2 4.2 5.0 5.0 5.0 5.0 5.0 4.0 3.0 5.0 4.4 4.4 5.0 4.4 4.4 4.4 1.0 1.0 1.0 2.0 4.0 4.0 5.0 4.0 5.0 5.0 10.0 11.0 12.0 10.0 2.0 1.0 1.0 1.0 2.0 2.0 77.0 82.0 76.0 75.0 13.0 11.0 11.0 11.0 12.0 10.0 Chestnut Ridge Chestnut Ridge Chestnut Ridge Chestnut Ridge Chestnut Ridge Chestnut Ridge Moorehead 3.0 Moorehead 3.0 Moorehead 5.0 Moorehead 5.0 3.0 3.0 4.0 4.0 4.0 4.0 5.0 3.0 3.0 5.0 4.0 4.0 5.0 4.0 4.0 5.0 4.2 4.2 4.2 4.2 4.2 4.2 4.2 4.2 3.0 4.2 3.4 5.0 4.4 3.4 4.4 4.4 5.0 5.0 4.4 5.0 3.0 3.0 4.0 4.0 4.0 4.0 4.0 4.0 4.0 4.0 1.0 1.0 2.0 2.0 1.0 2.0 2.0 1.0 2.0 2.0 10.0 11.0 12.0 12.0 8.0 11.0 12.0 5.0 11.0 11.0 55.0 80.0 75.0 60.0 Moorehead 4.0 Moorehead 5.0 Moorehead 5.0 4.0 4.0 4.0 5.0 5.0 4.2 4.4 5.0 5.0 5.0 5.0 4.0 2.0 1.0 2.0 10.0 55.0 11.0 64.0 12.0 74.0 87.0 80.0 77.0 75.0 85.0 77.0 84.0 76.0 65.0 74.0 73.0 75.0 Moorehead 3.0 Moorehead 4.0 Moorehead 4.0 Moorehead 5.0 Chestnut Ridge Statesboro 5.0 Chestnut Ridge 4.0 4.0 4.0 5.0 4.0 4.0 3.0 4.2 4.2 4.0 4.2 4.0 4.2 3.0 4.4 4.4 3.4 4.4 4.2 4.4 4.2 4.0 4.0 3.0 4.0 4.4 4.0 3.4 2.0 2.0 2.0 2.0 4.0 2.0 3.0 13.0 11.0 12.0 13.0 1.0 9.0 1.0 45.0 50.0 72.0 50.0 11.0 73.0 85.0 8.0 75.0
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Explanation & Answer

Attached.

Running head: APPLIED RESEARCH

1

Applied Research- Project 1
Name
Institutional Affiliation

APPLIED RESEARCH

2
Part 1 – Blueprint

1.

Provide the highest level of measurement for each of the x1 through x9 variables.

X1

The country club the respondent belongs to (1=Statesboro Country Club, 2=CRCC, &
3=Moorehead CC)

Variable X1 uses the ordinal scale since the choices have numbers assigned to them to shown the
variability.
Rating of the following (X2 through X5) club attributes:
X2

Extremely unpleasant 1

2

3

4

5

dining atmosphere

atmosphere

X3

Excellent food quality 1

X4

The golf course is well maintained.

X5

X6

Extremely pleasant dining

2

3

4

1=strongly disagree

2=disagree

4=agree

5=strongly agree

5

Terrible food quality

3=neither disagree nor agree

Golf course is challenging.
1=strongly disagree

2=disagree

4=agree

5=strongly agree

3=neither disagree nor agree

Overall how would you rate the club?
Extremely p...


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