Thank you for the opportunity to help you with your question!
How might the company build more of an online presence"
The company can increase its online presence through, advertising on the internet using platforms like adsense, promotional events on the website, email marketing, SEO optimization and through social media connections, like facebook, twitter, google plus etc.
Analysis of their website. What was favorable about their website? What
are some of their website attributes that customers may find
The favorable thing of the website is the design. The elements are arranged well and are up to standard in regard to Accessibility standards.
A customer may not find the Color choice to be appealing, since they tend to use colors which are somehow bright. They can use a darker version of the same colors to ensure that those with eye problems do not strain.
They also use pop up windows which work fine on desktops but may be a problems on some tabs and phones.
I have made a small book for my students, you can check here
Please let me know if you need any clarification. I'm always happy to answer your questions.