Description
Choose a company. Preferably Fortune 500, and publicly traded, so you will be able to get information about it easily. It should be one you’re interested in, perhaps one that produces a product you like, or one in an industry in which you would like to make your career. Briefly explain why you chose this company.
What new product or service will you offer in the host country? What is your market segment? Consider especially how you will need to
adapt your product or service to the needs of this segment. Please imagine using the latest technology,
and any you reasonably expect to be available in the near future. Is protection of intellectual property
available?
How will you price your new product or service?
Consider the actual economic conditions or your customers. What can you charge them? What will your costs and expenses be
like? How profitable do you choose to
be? How do you intend to contribute to
the local community?
Explanation & Answer
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Surname 1
Student
Professor
Subject
Date
International Business- FedEx
Introduction
Many people came to know FedEx because of its swiftness when it comes to sending and
delivering parcels across the world. My reasons for choosing FedEx are not product or service
related, but because it was my first stop for internship and volunteering opportunity. The
company, like all other logistics companies, is dedicated to connecting the world while making it
a smaller place where people can send and receive parcels in record time (Van Mieghem 39).
The commitment and dedication of the company towards serving the needs and expectations of
the customers are what makes them stand out. Besides serving the community in different ways,
the company recently supported the UEFA Europa, which has increased my interest with the
same.
Product/service
FedEx offers shipping, tracking, and printing services across the world, and it has a large market
share just like DHL and the major logi...