Peapod's online conversions, business question

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Peapod online grocery store

  • Recommendations for data that they should capture to help with their online conversions (sales) and why.
  • Discuss how the business would benefit from adding a company-sponsored blog to their website.
Jan 17th, 2016

Thank you for the opportunity to help you with your question!

Recommendations for data that they should capture to help with their online conversions (sales) and why.

1. Time they make most sales in a day: ( In order to take advantage of the numbers coming and make offers to make more sales)

2. Age group of the customers: This helps in target advertisements to ensure that they do not squander resources to create awareness of goods to people who are not interested.

3. The Type of data or search queries which drive people in to the site in order to capitalize on Search Engine Optimization.


  • Discuss how the business would benefit from adding a company-sponsored blog to their website.
Blogs act as a communication platform where a company can communicate its plans to the public and get views from the same. Setting up a blog will enable them get genuine reviews from either prospective or existing customers. This information can in return be used as an anchor to create relevant products for the market.


Please let me know if you need any clarification. I'm always happy to answer your questions.
Jan 17th, 2016

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