TRU Management of The Public Issues of Tobacco Industry Discussion


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Please only write the part B. If there is any citation needed, please use APA style.

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Introduction In this module, we explored business, government, and society as an interrelated system made up of primary and secondary stakeholders. In additional to stakeholder forces, we also introduced some of the broader forces influencing this system. In this assignment, you will demonstrate your understanding of stakeholder relationships and influences (including that of government and the media) on industry and public issues. This assignment will comprise 15% of your total course mark. Part A is a case study involving an important public issue regarding the environment, and Part B is a report on public issues relating to the tobacco industry. Each question carries the marks as stated for a total of 100 marks. Part A: Instructions Read Discussion Case: Coca-Cola’s Water Neutrality Initiative on pages 43 and 44 of your textbook. • Question 1: Describe the “performance-expectations gap” evident in this case – what were the stakeholders’ concerns and how did their expectations differ from the company’s performance? (15 marks) • Question 2: If you applied the strategic radar screens model to this case, which of the eight environments would be most significant? Support your position. (5 marks) • Question 3: In your opinion, did TCCC respond appropriately to this public issue? Why or why not. (10 marks) Part B: Instructions The tobacco industry is constantly in the media. Choose one or more public issue(s) relating to the tobacco industry (banning of smoking in public places, secondary smoke health issues, controls on tobacco advertising and corporate sponsorship, youth or women as a tobacco industry target markets, etc.) Write a 2,500-word, double-spaced report containing the following: • Section 1. Context: Introduce the issue(s) you have selected and list primary and secondary stakeholders influencing or influenced by this issue(s). Be specific in naming individuals, groups, associations, and/or government bodies and describe these stakeholders' roles. (15 marks) • Section 2. What does this mean to my family?: Identify your own stakeholder role(s) in relation to the tobacco industry and cigarette smoking in our society. Describe the biases, perspectives, or experiences that may influence your position on this public issue. (10 marks) Note There is no right or wrong perspective, but it is important to recognize your own stakeholder positions and how they influence your perspectives. • Section 3. What does this mean to my company?: Imagine yourself as a tobacco industry executive and describe management of the public issue(s) from this perspective. (15 marks) • Section 4. What does this mean to my country?: Discuss the role(s) of government in this issue(s) and how it is influencing both the industry and the public. (15 marks) • Section 5. Media impact: Describe the media's role in this issue(s) and the perspective it is presenting to the public. Discuss industry-sponsored media communications, as well as government communications and reporting in the popular press. Cite specific examples, using references. (15 marks) ...
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School: UT Austin


The attached document entails the following;

Section 1. Context – Introduces the issues of second-hand smoke, tobacco smoking
advertisement and targeting youths in their advertisements. It further states the stakeholders
involved and how they influence or get influenced by the public issues.

Section 2. What does this mean to my family? – Identifies my personal roles as a
stakeholder in the tobacco industry.

Section 4. What does this mean to my country? - Discusses the roles of government in
this issues and how it is influencing both the industry and the public.

Section 5. Media impact- Describes the media's role in these issues and the perspective
it is presenting to the public. Also, discusses industry-sponsored media communications,
as well as government communications and reporting in the popular press.

References – lists the materials used in the essay.

Running head: TOBACCO ISSUES


Institution affiliation:



Section 1. Context
Tobacco use across the world is a contagious issue. Many in the public, government, and
media are against smoking for fear of the many adverse effects that it poses to the health of the
people. Across the world, tobacco kills more than half of its users. Each year, tobacco kills
approximately eight million people, whereby around seven million of the deaths are due to the
direct smoking of tobacco while more than 1.2 million are as a result of non-smokers getting
exposed to secondary smoke (Ekpu & Brown, 2015). These deaths make tobacco smoking one of
the largest public health threat that the world has ever experienced in recent times. The burden of
smoking and huge deaths is more prevalent in the low- and medium income countries which have
a large number of smokers. Therefore, the public has raised issues on the advertising of tobacco
smoking, which consequently influences youths to smoke. The public has also raised the issue of
second-hand smoke to their health which kills millions of non-smokers.
Second-hand smoke is the smoke that is left in the air when tobacco products such as
cigarettes, water pipes or bidis get burnt in public offices, restaurants, or any other enclosed place.
Research has shown that secondhand smoke is responsible for the deaths of over 1.2 million people
across the world. Burnt Tobacco smoke released to the atmosphere contains over 4000 chemicals,
with more than 250 of them known to be harmful to the human body. Of the 250 harmful
chemicals, more than 50 are known to cause cancer. Second-hand smoke is harmful to both
children and adults who are the major stakeholders affected by smoking. In adults, the smoke
causes cardiovascular as well as respiratory illness such as lung cancer and other heart
complications. In children, second-hand smoke can lead to sudden death syndrome, whereas in
pregnant women, it can lead to pregnancy complications or low birth weight. Governments should



ensure that people breathe smoke-free air across the world. Some governments, who are also
stakeholders in the tobacco industry, have adopted laws that protect their citizens and in the process
protected some 1.4 billion people ("Tobacco," 2019).
Cigarette advertising has existed since the 1930s to reassure its users of the hidden
‘benefits' of smoking a particular brand of cigarette. Over the years, governments rebuked the
advertisements for being deceptive. The advertising of tobacco products in live media in countries
like the UK and America even got banned. However, the tobacco industries have never accepted
that advertising has any negatives effects for none smokers. The industries claim that the reason
for advertisement is to enable smokers to switch brands and not to entice youths or non-smokers
to join smoking. Such a claim is, however, unfounded by any evidence because research shows
the contrary.
A 1931, study by Dr. Clive Smee showed that banning of tobacco advertising in some
countries reduced tobacco use by over 4% meaning that the less the advertising, the l...

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