TOBACCO ISSUES OUTLINE
The attached document entails the following;
Section 1. Context – Introduces the issues of second-hand smoke, tobacco smoking
advertisement and targeting youths in their advertisements. It further states the stakeholders
involved and how they influence or get influenced by the public issues.
Section 2. What does this mean to my family? – Identifies my personal roles as a
stakeholder in the tobacco industry.
Section 4. What does this mean to my country? - Discusses the roles of government in
this issues and how it is influencing both the industry and the public.
Section 5. Media impact- Describes the media's role in these issues and the perspective
it is presenting to the public. Also, discusses industry-sponsored media communications,
as well as government communications and reporting in the popular press.
References – lists the materials used in the essay.
Running head: TOBACCO ISSUES
Section 1. Context
Tobacco use across the world is a contagious issue. Many in the public, government, and
media are against smoking for fear of the many adverse effects that it poses to the health of the
people. Across the world, tobacco kills more than half of its users. Each year, tobacco kills
approximately eight million people, whereby around seven million of the deaths are due to the
direct smoking of tobacco while more than 1.2 million are as a result of non-smokers getting
exposed to secondary smoke (Ekpu & Brown, 2015). These deaths make tobacco smoking one of
the largest public health threat that the world has ever experienced in recent times. The burden of
smoking and huge deaths is more prevalent in the low- and medium income countries which have
a large number of smokers. Therefore, the public has raised issues on the advertising of tobacco
smoking, which consequently influences youths to smoke. The public has also raised the issue of
second-hand smoke to their health which kills millions of non-smokers.
Second-hand smoke is the smoke that is left in the air when tobacco products such as
cigarettes, water pipes or bidis get burnt in public offices, restaurants, or any other enclosed place.
Research has shown that secondhand smoke is responsible for the deaths of over 1.2 million people
across the world. Burnt Tobacco smoke released to the atmosphere contains over 4000 chemicals,
with more than 250 of them known to be harmful to the human body. Of the 250 harmful
chemicals, more than 50 are known to cause cancer. Second-hand smoke is harmful to both
children and adults who are the major stakeholders affected by smoking. In adults, the smoke
causes cardiovascular as well as respiratory illness such as lung cancer and other heart
complications. In children, second-hand smoke can lead to sudden death syndrome, whereas in
pregnant women, it can lead to pregnancy complications or low birth weight. Governments should
ensure that people breathe smoke-free air across the world. Some governments, who are also
stakeholders in the tobacco industry, have adopted laws that protect their citizens and in the process
protected some 1.4 billion people ("Tobacco," 2019).
Cigarette advertising has existed since the 1930s to reassure its users of the hidden
‘benefits' of smoking a particular brand of cigarette. Over the years, governments rebuked the
advertisements for being deceptive. The advertising of tobacco products in live media in countries
like the UK and America even got banned. However, the tobacco industries have never accepted
that advertising has any negatives effects for none smokers. The industries claim that the reason
for advertisement is to enable smokers to switch brands and not to entice youths or non-smokers
to join smoking. Such a claim is, however, unfounded by any evidence because research shows
A 1931, study by Dr. Clive Smee showed that banning of tobacco advertising in some
countries reduced tobacco use by over 4% meaning that the less the advertising, the l...
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