a Smarter Planet Marketing Plan
1. What is IBMs Smarter Plan business
strategy? How does this strategy relate to IBMs mission and values?
2. Conduct a SWOT analysis for IBMs
Smarter Planet initiative. What are the relevant trends to consider for the
next three to five years?
3. How can IBM communicate its strategy
to companies, cities, and governments?
4. What are the benefits of the Smarter
Planet initiative to (a) society and (b) IBM?
5. How should IBM measure the results of
the Smarter Planted Strategy
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