Description
Discussion 1:
"Strong Brands" Please respond to the following:
- Several companies use their brand as a competitive advantage. Given your knowledge about the global economy, identify three brands you believe have the strongest likelihood of remaining a source of advantage in the 21st Century and explain why.
- Explain the effects you believe the Internet’s capabilities will have on the brands you identified in the previous discussion and what the owner of the brand should do in light of them.
Discussion 2:
"Business-Level Strategy" Please respond to the following:
- From the first e-Activity, assess your satisfaction with the company you researched and make recommendations about how that company could modify its business-level strategy to both increase your overall level of satisfaction and to attract new customers. Provide specific examples to support your response.
- Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how your experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Explanation & Answer
Hi, please see the attached paper. Have a look at it and in case of any edit, please let me know. Otherwise, it is my pleasure to have you as my buddy now and future. Until the next invite, Bye!
Running Head: DISCUSSION
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DISCUSSION
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Discussion
1. Strong Brands
At this day and age, companies are slowly beginning to realize that the value of their
brand could increase their competitive advantage, allowing them to increase market shares.
Apple, for instance, is among the most recognized corporations whose products sell premium at
the most massive scale. It is the source of a myriad of technological and electronic products that
widely sought for like smartphones, music players, and computers. Apple's ability to sell feeling
and not the product enables it to stay relevant and contemporary something that most firms fail at
doing (Moorman, 2018). Google is also another corporation that would be ha...
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