Description
Week 2 Discussion
Your Campaign Story
During this course, you will develop a campaign proposal to market a new product or service. In Assignment 1, you will write a brief proposal for the campaign. In Assignment 2, you will develop a slide deck to present the campaign proposal.
This week's discussion helps you prepare by selecting your company, indicating your new product or service idea, and exploring some ideas for the brand story. Follow the directions below to get started:
- Read the Assignment 1 Instructions
- Choose the company or organization for your marketing campaign
- You may select the company you currently work for (recommended), a company you used to work for, a non-profit organization, or a Fortune 500 company
- Indicate your idea for a new product or service that will be the focus of your marketing campaign
- Briefly describe your product or service in basic terms:
- What is the core problem that the product or service solves?
- What are 2 or 3 key features of the product or service?
- How does the new product or service align with the story and brand of the overall company?
- What challenges or risks could the introduction of this new item potentially create for the brand?
Explanation & Answer
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JWI 518: Marketing in a Global Environment
Campaign Brief
DATE
TO
FROM
SUBJECT
[Enter Due Date]
Chief Marketing Officer
[Enter Your Name]
Campaign Proposal for iPhone
A. PRODUCT OR SERVICE DESCRIPTION
Regardless of securing the third rank among Fortune 500 companies, Apple Corporation still
encounters significant challenges while marketing the iPhone. The iPhone series is struggling to
conquer the marketing burden of competing or thriving in profoundly dynamic international markets.
In this regard, this marketing campaign will focus on the iPhone, which a lineup of smartphones.
Key Features
Long battery life: All iPhones have the best battery performance. For instance, iPhone XR can last
more than a day of wireless talk time.
Haptic Touch: This feature is meant to replicate the experience of 3D Touch.
Exclusive wallpapers: The new iPhone XR has color options that are pre-equipped with custom
wallpapers identical with their exterior.
Lightweight aluminium frame: It keeps iPhone XR exceedingly durable and lightweight.
B. BUYER PROBLEM
Consumer Need
The iPhone is a vital product in the new era of advanced technology. It offers
internet services, such as browsing and social media interactions through its
various apps and sophisticated camera.
Core Results
(Reference
needed)
The first core result buyers are seeking from an iPhone is improved security.
They need to feel secure to store and use their valuable data without risks of
hacking or worse (Cohen, 201...
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