BA 611 Campbellsville University Organizational Theory Discussion

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BA 611

Campbellsville University

BA

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Quebecor Printing is a commercial printing company that is expanding, acquiring ailing printing companies, and moving into international markets. They have completed more than 100 mergers and buyouts since 1972 and have focused on customized service by using "selective binding" to print. Apply strategies from Porter's model to make Quebecor Printing’s business more profitable.

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Running head: Porter’s model

Porter’s Model
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Porter’s model
Introduction
Quebecor Printing has committed itself to expand internationally so as to extend its
ground coverage. By merging with ailing companies, they are able to reduce competition and
increase the number of clients. It is a good strategy used by companies who want to increase
their sales and subsequently increase their profits. The main reason the company is
undertaking strategies such as mergers and international expansion is to increase its profits.
Using Porter’s model, the printing company can establish more strategies that can improve
the profitability of the company.
Porter’s model
The model focuses on five main points that relate to the competitive strategy in a
business. A tough, unfair or a strong competition in a business can prove to a challenge for a
business. Porter suggested the points below when handling a business with the aim of
maximizing profits.
i.

The threat of new entrants
In any industry that has high profits, there are high chances that there will always be

new entrants. Quebecor Printing company should always be ready for a new entrant. By
merging with ailing companies and re...


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