Campbellsville University Charismatic Leader Who Co-Founded Apple Essay

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Campbellsville University

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Steve Jobs was a strong, charismatic leader who co-founded Apple and is credited with much of the success of the company. Some believe that Tim Cook, who became CEO in 2011, embraces a more collaborative leadership style. Do research to compare and contrast the leadership styles of the two CEOs. (You may wish to view the 2013 movie JOBS, which portrays the story of Steve Jobs’ ascension from college dropout to Apple CEO.) Which CEO—Jobs or Cook—do you think developed and executed the most effective strategic plan? What evidence can you find to support your opinion?


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Running head: APPLE LEADERSHIP

Apple Leadership
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APPLE LEADERSHIP
Apple Leadership
In the last decades, leadership has been one of the most experiential and debated
phenomena. Leadership is vital in every aspect of contemporary organizations as a
multidimensional concept. Apple corporation has been successful since its formation with its
achievement mostly accredited to the organization leadership. Highly qualified and competent
administration of any organization is reflected in the success of the firm, and in this case, Apple
corporation is not an exception. Steve Jobs and Tim Cook are the most eminent Apple chief

executive officers. Customer satisfaction opinion, best marketing strategies, ideology on product
innovation as well as personal views for these two leaders were different as their different
leadership styles influenced them. Steve Jobs was a strong charismatic leader while Tim Cook
leadership style could be described as democratic leadership. Expressively or innocently, Apple
custom...


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