Building customer loyalty through strong emotional marketing, marketing homework

Jan 18th, 2016
DotaCN
Category:
Marketing
Price: $5 USD

Question description

Think about products you were enticed to purchase using social media (e.g., Twitter, Facebook, Tumblr, Vine, YouTube, etc.)

  • Tell us your favorite product that you purchased that was influenced by social media(or from a website that caught your attention) and what positioning statement the company used.
  • Make sure you include the information from the fill-in-the-blank positioning statement.( See video)
  • Also, state your opinion on how well social media clearly portrayed the positioning statement.

Video Segment Reference:

Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from https://youtu.be/zXTakDJG-NM.


Tutor Answer

(Top Tutor) Daniel C.
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School: Boston College
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