Description
1.It is essential to conduct research before expanding into a new
geographic region. For this discussion, select a company and product,
and research its global marketing strategy in various trade journals
(e.g., Wall Street Journal, Fortune, Businessweek, etc.).
Briefly summarize your research from at least two trade journals. Then,
recommend one geographic location into which you think it should expand,
justifying your recommendation with your research.
2. In your readings this week, you examined a variety of geographic regions. For this discussion, use bubbl.us (Links to an external site.) to create two concept maps that classify the characteristics of two of the following geographic regions, including any specific aspects that should be considered before expanding into each region (e.g., religious, economic, political, cultural, social, etc.). Refer to Chapters 9, 10, and 11 of your textbook to complete this discussion.
Geographic Regions (select two):
North America
Central America
South America
Europe
Africa
The Middle East
- Asia Pacific
- Share a link to your concept maps in your post, and explain how the information in each map should inform the global marketer when assessing global market opportunities in those geographic regions. Your initial post must be a minimum of 300 words, and be supported by the textbook.
- If you have never used bubbl.us, you can create a free bubbl.us (Links to an external site.) account easily. Refer to the Getting Started (Links to an external site.) page for support in using this tool (including details on how to share a link to your concept map).
- textbook: Cateora, P. (2016). International marketing (17th ed.). Retrieved from https://redshelf.com/
Explanation & Answer
Attached.
Running head: INTERNATIONAL ADVERTISING
International Advertising
Name
Institution affiliated
Date
1
INTERNATIONAL ADVERTISING
2
Question 1
Summary of research
Apple Inc. is one of world’s most valuable companies at the moment. A huge part of the
company’s success has been achieved due to its global strategy. Its lead product, the iPhone, is
one of the most prestigious in the world and also the most expensive. The iPhone is sold in over
39 nations worldwide, and these sales are supported by close to 500 retails stores spread all over
the world (Farfan, 2016). The phone is prestigious, and the company has focused mainly on
developing brands for the rich. The company maintains offices, manufacturing plants, design
studios, and development centers in countries such as the U.S. (where its headquarters are
located), China, Sweden, Singapore, Germany, Brazil, France, etc. These countries are at
different stages of economic development, and this makes its global strategy very complicated.
For a long time, foreign direct investment has been a huge part of the company�...