Laws and regulations
What are some key laws and regulations under which this company and industry must operate?
How does the state of the economy influence the sales of this company's products?
What new technologies strongly affect the company you have selected?
What changes in the population might affect the company's customer base?
What changes in society affect the market for your company's products?
How does your company's relationship with suppliers affect its profitability?
What companies compete with the firm you have selected? Do they compete on price, on quality, or on other factors?
Are new competitors to the company likely? Possible?
Substitutes and complements
Is there a threat of substitutes of the industry's existing products? Are there complementary products that suggest an opportunity for collaboration?
What characteristics of the company's customers base influence the company's competitiveness?