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Build a multiple regression model that explains and predicts X21 – Likelihood of purchasing paper products from HBAT company (measured on a 10-point scale)
2. Interpret your regression models
3. Provide conclusions and suggestions for the managers (assume that your audience has minimal understanding of statistics)
Submission:
• One paper submission per team
• Paper should follow the standard research formatting (see last page for details)
• Paper formatting:
• APA style
• 1-inch margins
• Times New Roman, 12, single-space, tabulated paragraphs (for text)
• Optional: Courier New, 8, single-space, no tabs (for tables only)
• No tables or graphs in the text. All inserts should be properly named and labeled in the appendix section. Proper references should be inserted in the main text. For example:
------ Insert Table 1 about here ------
• Result section should contain both, regular explanation and statistical evidence. For
Thank you so much
Running head: MULTIPLE REGRESSION
1
MULTIPLE REGRESSION:
Name:
Institution affiliation:
Date:
MULTIPLE REGRESSION
2
Introduction
Every company strives to either maintain or increase its market share as it seeks growth.
Therefore, HBAT needs to address the challenges that are impacting negatively on the company's
market share for the company to regain its market and be in a position where it can realize
growth. To regain its market share, HBAT is need of a marketing strategy that will enable it to
position itself according to the characteristic of its customers, the relationships between their
perceptions of HBAT as well as their actions towards HBAT.
To determine the best marketing strategy for HBAT, a regression model will be built.
Dataset for the regression model was collected from through online surveys of HBAT customers.
The dataset comprised of 5 variables that reflected HBAT's customer's basic firm characteristics,
and their business relationship with HBAT, 13 Performance Perceptions Variables and 5
outcome variables. A correlation test will then be carried out to determine variables that are to be
included in the regression model i.e. variables that moderately to strongly correlate with the
dependent variable. The dependent variable that is influenced by HBAT’s marketing strategy is
Likelihood of Future Purchases from HBAT. In this paper, a multiple regression test will be
performed to determine variables that are more likely to influence the likelihood of a customer
purchasing paper products from HBAT in future. Afterward, the multiple regression test results
will indicate the b...
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