One paper submission • Paper should follow the standard research formatting (see last page for details) • Paper formatting: • APA style • 1-inch margins • Times New Roman, 12, single-space, tabulated paragraphs (for text) • Optional: Courier New, 8, sing

Anonymous

Question Description

Build a multiple regression model that explains and predicts X21 – Likelihood of purchasing paper products from HBAT company (measured on a 10-point scale)

2. Interpret your regression models

3. Provide conclusions and suggestions for the managers (assume that your audience has minimal understanding of statistics)

Submission:

• One paper submission per team

• Paper should follow the standard research formatting (see last page for details)

• Paper formatting:

• APA style

• 1-inch margins

• Times New Roman, 12, single-space, tabulated paragraphs (for text)

• Optional: Courier New, 8, single-space, no tabs (for tables only)

• No tables or graphs in the text. All inserts should be properly named and labeled in the appendix section. Proper references should be inserted in the main text. For example:

------ Insert Table 1 about here ------

• Result section should contain both, regular explanation and statistical evidence. For


One paper submission  • Paper should follow the standard research formatting (see last page for details) • Paper formatting: • APA style • 1-inch margins • Times New Roman, 12, single-space, tabulated paragraphs (for text) • Optional: Courier New, 8, sing
_____________2019_07_12_______9.09.46.png
One paper submission  • Paper should follow the standard research formatting (see last page for details) • Paper formatting: • APA style • 1-inch margins • Times New Roman, 12, single-space, tabulated paragraphs (for text) • Optional: Courier New, 8, sing
_____________2019_07_12_______9.09.58.png

Unformatted Attachment Preview

Tutor Answer

Chucks574
School: UIUC

Thank you so much

Running head: MULTIPLE REGRESSION

1

MULTIPLE REGRESSION:
Name:
Institution affiliation:
Date:

MULTIPLE REGRESSION

2

Introduction
Every company strives to either maintain or increase its market share as it seeks growth.
Therefore, HBAT needs to address the challenges that are impacting negatively on the company's
market share for the company to regain its market and be in a position where it can realize
growth. To regain its market share, HBAT is need of a marketing strategy that will enable it to
position itself according to the characteristic of its customers, the relationships between their
perceptions of HBAT as well as their actions towards HBAT.
To determine the best marketing strategy for HBAT, a regression model will be built.
Dataset for the regression model was collected from through online surveys of HBAT customers.
The dataset comprised of 5 variables that reflected HBAT's customer's basic firm characteristics,
and their business relationship with HBAT, 13 Performance Perceptions Variables and 5
outcome variables. A correlation test will then be carried out to determine variables that are to be
included in the regression model i.e. variables that moderately to strongly correlate with the
dependent variable. The dependent variable that is influenced by HBAT’s marketing strategy is
Likelihood of Future Purchases from HBAT. In this paper, a multiple regression test will be
performed to determine variables that are more likely to influence the likelihood of a customer
purchasing paper products from HBAT in future. Afterward, the multiple regression test results
will indicate the b...

flag Report DMCA
Review

Anonymous
Goes above and beyond expectations !

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors