MKT421 University of Phoenix Reasons We Buy a Product Questions

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Business Finance

MKT421

University of Phoenix

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  1. Scenario: You are sitting in your home and you pick up a package of Oreos™ (or some other product of your choosing). After realizing that you have purchased this product for years, you wonder, "Why do I feel so strongly about this product?" You remember your readings from Marketing class and decide to figure out why you feel strongly about this product using the 4 P's of Marketing and Marketing Strategy concepts.
    Develop a 700- to 1,050-word response using the scenario above and answer the following questions:
    • What is it about this product that appeals to me? Who are the people like me that are buying this product? (e.g. demographics, consumer characteristics, buyer behavior)
    • How do marketers strategically plan to market these products to me?
    • Why does the price of this product seem to be of equal value for the satisfaction that I receive when consuming/using this product?
    • How does this product get from the manufacturer to the place I can buy it?
    • What promotional activities compel me to buy this product?
    • What do the answers to these questions tell you about the presumed target market and its relation to the controllable 4 P's of marketing?
    • What social, environmental, and regulatory forces must this product's marketers overcome to get this product to the customer?

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Running head: WHY WE BUY PRODUCT

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Why We Buy Product
Institution Affiliation:
Date:

WHY WE BUY PRODUCT

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The product that appeals to me is the Samsung phone, just the other day I changed my
phone to get a more advanced phone. I have a close attachment to this brand because it is the
only mobile phone brand I have used. It appeals to me because of its quality features. This helps
me to keep connected all the time and support my daily communication. Samsung phones are
reputable in the market. Customers fall at the age between 22 and 55 years. The brand makes
products from different classes. The brand also attracts both male and female customers in the
market.
The company positions its products to me in a very unique way. First, they market their
products on different platforms with an attractive message of quality products. Furthermore, the
company assigns each products unique tagline that attracts me to advance from what I already
have to what they offer in the newer brand. Th...


Anonymous
Excellent resource! Really helped me get the gist of things.

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