The term big data refers to these massively large data sets that cannot be handled with traditional database technology. Big data is often defined according to the five V's: Volume, Variety, Velocity, Veracity, and Value. 1. Describe the five V's that define big data applications.2. Investigate specific uses of big data within current organizations such as Facebook, Google, Twitter, Etsy, Netflix, and Disney, to name a few. What type of big data technology is being used?3. Investigate how the five V's are being addressed in the organization you have chosen.

For this proposal, identify a problem area of your current organization (or one in which you have previously worked) that you believe warrants a change initiative. In your opinion, what restraining forces are blocking implementation of a change program? From an internal OD practitioner perspective, what recommendations can you make to overcome these barriers?