Develop a 7-page marketing plan based on research promotion, pricing, distribution, advertising, and product mix.IntroductionCompletion of this portfolio work project will help you understand the key components of a marketing plan.Scenario The Vice President of Marketing at MSH Brands (or at your employer or future employer company) has asked you to participate as a member of a marketing management team for the pet food group (or for their product line) for the company. MSH Brands is one of five companies competing in the pet food market. Your membership on the team will require you to make decisions regarding promotion, pricing, distribution, advertising, and product mix. Your Role You are a Brand Manager at MSH Brands. You are being asked to develop a marketing plan for a new pet food product (or new product or line extension at your employer or future employer.)RequirementsYou are to develop a marketing plan including the following elements based on your research promotion, pricing, distribution, advertising, and product mix. Include the following in your marketing plan: Business context. Describe the new product to be featured. What are the features and benefits? What is the company reason for bringing this to market? What are the corporate objectives for it?Situation analysis. How will this new product complement the existing product portfolio or product line? Who is the target market? Who are the competitors? Marketing strategy. What is the overall marketing strategy to support the achievement of the corporate objectives? What is the product positioning statement?Marketing mix. What is the promotional strategy to support the achievement of the corporate objectives? What is the pricing strategy to support the achievement of the corporate objectives? What is the distribution strategy to support the achievement of the corporate objectives? What is the advertising strategy to support the achievement of the corporate objectives?Effectiveness. How will you measure the effectiveness of this marketing plan?Deliverable FormatRequirements:Marketing plan is 7 pages (in addition to the title, reference, and appendix pages). Use the Marketing Plan Template [DOC] as a resource.The marketing plan is a professional document and should therefore follow the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.In addition, include the following in your marketing plan:Title page.References page. Use at least three scholarly resources.APA-formatted references.

You may choose either a large, well-known Fortune 1,000 company that has information readily available, or a smaller company in your city or town which has information in the local press (the larger company may be easier). Pretend that you are a business and strategy consultant hired by one of your chosen company’s executives to present the new strategic plan to the Board of Directors (BoD).You will create this Assignment in a PowerPoint presentation format. Use a bulleted list for each slide (page) and support the bulleted ideas in the Notes section of the slide. Use APA format and citation style in the notes description section. Do include a references page at the end of the presentation for the outside sources you used and integrated in the presentation itself. In addition, follow the Final Project Guidelines.Final Project GuidelinesIntroductionCompany BackgroundCompany Vision and Mission StatementsLeadership and Organizational CultureCorporate Social Responsibility, Business Ethics, and Policies Empowering ActionExternal Analysis (Opportunities and Threats) and Global EnvironmentInternal Analysis (Strengths and Weaknesses), Strategic Control and Continuous ImprovementInnovation and EntrepreneurshipStrategic Analysis and ChoiceGeneric and Grand StrategiesLong-Term Objectives and StrategiesShort-Term Objectives, Functional Tactics, and ImplementationRestructuring, Reengineering and RefocusingConclusionAssignment Checklist:Develop a strategic plan.Modify a Fortune 1000 company's strategic planning mode to include an entrepreneurial mode.Create a new grand strategy for long term growth.Create presentation in PowerPoint format.MT460_Unit 10 Final Assignment Guidelines.pdf