JWI518 Strayer University Week 3 Chief Marketing Officer Role Discussion

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Business Finance

JWI518

Strayer University

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Week 3 Discussion



What Does a CMO Do?

In the past, the Chief Marketing Officer (CMO) was responsible for managing marketing strategy and advertising across an organization. Today, the role has become more complex, encompassing the digital marketplace, branding, as well as public relations and new business generation.

Do some research on the CMO role and read about a few of the top CMOs in Fortune 500 companies. Then report on your research by responding to the prompts below:

  • Describe in your own words the key duties and responsibilities of a CMO in today’s job market
  • Select one successful CMO from a Fortune 500 company and explain what you found impressive about that person’s approach to the CMO role

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Explanation & Answer

hey buddy, attached is the assignment, please have a look

Running Head: CHIEF MARKETING OFFICER

Chief Marketing Officer
Institutional Affiliation
Name
Date

CHIEF MARKETING OFFICER

2
Chief Marketing Officer

A CMO (Chief Marketing Officer) is a C-level corporate official in charge of exercises in
an association that has to do with making, imparting and conveying contributions that have an
incentive for clients, customers or business partners. (Rouse, 2018)A CMO's essential mission is
to expedite growth and increment of sales by building up a thorough showcasing plan that will
advance brand acknowledgment and help the association gain the upper hand. To accomplish
their very own objectives and viably shape their organizations' open profile, CMOs must be
uncommon pioneers and accept the voice of the client over the organization. They usually report
to the Chi...


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