RIP Exercise: Friday Remix: Audience Targeting

Anonymous

Question Description

FOR THIS ASSIGNMENT, YOU WILL BE REWRITING A VERSE AND CHORUS FROM REBECCA BLACK'S FRIDAY. YOU WILL BE ADJUSTING THE LYRICS TO MATCH A SPECIFIC AUDIENCE GROUP (CHOOSE ONE FROM THE LIST BELOW!). REALLY THINK ABOUT ALL OF THE INFORMATION PROVIDED ABOUT THE AUDIENCE GROUP IN THE PERSONICX DOCUMENT CONTAINED IN THIS MODULE. IT WILL HAVE INFORMATION ABOUT THE GROUP'S LIFESTYLE, BELIEFS, HABITS, BEHAVIORS, ETC.

Each person will choose one PersonicX audience segment to write about.

OPTION 1: Gen X Singles—Low Rent Digs (p. 120)

OPTION 2: Boomer Barons—Skyboxes and Suburbans (p. 10)

OPTION 3: Transition Blues—Outward Bound (p. 70)

OPTION 4: Leisure Buffs—Sedentarians (p.100)

OPTION 5: Jumbo Families — Tots and Toys (p. 26)

OPTION 6: Taking Hold — Married Sophisticates (p. 38)

THE STEPS:

  1. Read about your audience segment in the PersonicX PDF.
  1. Read the excerpted section of "Friday"'s lyrics below and rewrite the excerpt to appeal to your audience segment and to be reflective of their daily experience (make them "relatable"). You can change the lyrics completely, but try to keep the theme of "waking up in the morning" and preparing for the day, while celebrating the end of the work week.

When trying to appeal to an audience segment, try to achieve nuance and subtlely. If an audience segment is characterized as often liking to watch "The Simpsons," it would be easy to mention "WATCHIN THE SIMPSONS, YEAH!" in my lyrics. It would be smarter and more nuanced to realize that "The Simpsons" functions on quick, biting humor, developed characters, and jokes about a dysfunctional family unit—and to see if I could weave those same themes or ideas into the narrative of my lyrics.

  1. Discuss at length the choices you made and why you think they're effective. Be specific and rigorous with your analysis.

ORIGINAL LYRICS:

Seven a.m., waking up in the morning

Gotta be fresh, gotta go downstairs

Gotta have my bowl, gotta have cereal

Seein' everything, the time is goin'

Tickin' on and on, everybody's rushin'

Gotta get down to the bus stop

Gotta catch my bus, I see my friends (My friends)

Kickin' in the front seat

Sittin' in the back seat

Gotta make my mind up

Which seat can I take?

It's Friday, Friday

Gotta get down on Friday

Everybody's lookin' forward to the weekend, weekend

Friday, Friday

Gettin' down on Friday

Everybody's lookin' forward to the weekend

Partyin', partyin' (Yeah)

Partyin', partyin' (Yeah)

Fun, fun, fun, fun

Lookin' forward to the weekend

Unformatted Attachment Preview

Castle Press Mailing List Personicx Life Stage Clusters, Definitions and Demographic Summaries. The Castle Press 1222 N. Fair Oaks Ave Pasadena, CA 91103 (626)798-0858 www.castlepress.com For more than 30 years, marketers have been using segmentation systems that can only go so far—often times limited to the neighborhood level or larger. These “birds of a feather” systems result in inaccuracies, false assumptions, and wasted marketing dollars. Acxiom has taken consumer segmentation to an unprecedented level of accuracy and effectiveness—Personicx. Personicx is a revolutionary model of consumer purchase behavior that divides each US household into one of 70 segments, or “clusters,” based on the “life stage” of the household. “Lifestage” is based on that household's specific consumer and demographic characteristics--and it has proven to be one of the best ways to predict purchase behavior. Once you know which 5 to 25 of the 70 Personicx LifeStage Clusters are most likely to want your product, you can use the top “indexing” clusters to buy targeted lists and get better direct marketing results. (The “Index” gives an indication of the degree of difference from the average. It can indicate a strong link between a LifeStage Cluster and a ZIP Code, or more importantly between a lifestage and your product. The average index is set at 100, so an index of 300 means the households in that cluster are three times more likely to buy the product, while an index of 50 means the households in the cluster are half as likely to buy. For gaining the best direct marketing results, choose lists using the Personicx LifeStage Clusters with high indices). What makes Personicx better than other models? The unique segmentation methodology results in a higher level of discriminatory power providing inherently greater differentiation than classical segmentation models. The result is improved modeling performance. Personicx is driven by the industry leading InfoBase® consumer household data--the most accurate, current source of consumer data in the industry. Using household data rather than average data in a region as used by earlier systems such as Prizm and MicroVision, Personicx allows marketers to target specific characteristics such as a new child or marriage, to target more accurately. All this information can be valuable in your marketing efforts in a number of ways, including helping to identify under-performing consumer segments that are likely high lifetime-value customers, recognize and retain customers that are “at risk” for churning, grow the value of existing customer relationships by identifying cross and up sell opportunities, and to track the performance of critical customer segments over time with consistency. Personicx reveals the dramatic difference between the consumer behaviors of the affluent retired couple right next door and the young family just starting out. Once you see this difference, you can tailor your marketing programs appropriately and accurately—finding more new prospects that look like your most profitable customers. Personicx is connected to the Mediamark Research Inc., and Simmons Market Research Bureau, Inc., syndicated consumer survey databases, providing great breadth of knowledge about each target segment’s broad range of consumer behaviors—from shopping and media preferences to financial products. www.castlepress.com (800) 794-0858 (Cluster 1) Summit Estates is the most wealthy of all the clusters. In every sense, these families are enjoying the good life—luxury travel, entertainment and consumption of every kind are within easy reach. ABOUT BOOMER BARONS—SUMMIT ESTATES WHEN THEY GREW UP… Summit Estates is the most educated and wealthy of all the groups.These Baby Boomer-aged households with teens rank first for HH income, working women, home value, home equity and net worth. Not only do they rank second for college education, but they are also almost six times as likely to have completed graduate school.The group also includes almost twice the average of number of Asians.They create time in their often self-employed-dual-income-with-kids schedules for cultural activities, expensive sports, travel and cultural and political activities.Their media preferences are dominated by a combination of decorating and investing interests.Their busy lives make catalog shopping—from retailers such as J. Crew, Land’s End and Eddie Bauer—a necessity rather than a preference. They are serious and savvy investors, luxury car buyers and gourmet food and wine aficionados. • New York Times publishes the Pentagon Papers • American Graffiti is released • Eight-track tapes • Streaking CLUSTER SIZE 1,493,800 Households 1,256,900 1.4% ofofU.S. 1.20% U.S.Households Households ACTIVITIES: Country Clubs Tennis College Basketball Ice Hockey Movies (Romance) OPINIONS: I feel financially secure Amicable/amiable/affable/ benevolent I rely on newspapers to be informed I make sure to get regular exercise I enjoy eating foreign foods SHOPPING: AmEx Corporate Card J. Crew Catalog Land’s End Catalog AmEx Green Card Nordstrom RADIO & TELEVISION: Wimbledon Tennis Pro Soccer Conan O’Brien News Radio Sports Radio READ: Architectural Digest Washingtonian Barron’s The Economist Gourmet DISTRIBUTION OF BOOMER BARONS—SUMMIT ESTATES FINANCE/INSURANCE: Charles Schwab Insurance Policy $300K+ Umbrella Liability Investment Property Merrill Lynch www.castlepress.com (800) 794-0858 BOOMER BARONS—SUMMIT ESTATES (Cluster 1) BOOMER BARONS—SUMMIT ESTATES BOOMER TAKING BARONS—SUMMIT HOLD—INCOMESESTATES FIRST (Cluster (Cluster18) 1) DEMOGRAPHIC SUMMARY DATA BOOMER BARONS—SUMMIT ESTATES (Cluster 1) Selected Mid-Year 2001 Demographic Variables Age—Head of Household 18–25 26–35 36–45 46–55 56–65 66+ MEAN AGE National Cluster Average Code % IB % IB Index 4.0 18.5 27.6 22.7 12.5 14.8 0.2 5.1 33.3 44.5 14.1 2.8 6 27 121 196 113 19 48.0 Estimated Income <$15,000 $15,000–19,999 $20,000–29,999 $30,000–39,999 $40,000–49,999 $50,000–74,999 $75,000–99,999 $100,000–124,999 $125,000+ 13.3 5.9 11.9 12.5 11.6 21.8 10.8 4.3 8.0 0.2 0.0 0.1 0.2 0.3 0.8 1.0 0.3 97.1 1 1 1 2 2 3 10 8 1215 Presence of Children Children Present No Children Present 33.1 66.9 100.0 0.0 302 0 Child Ages Present in Household 00–05 9.5 06–10 11.8 11–17 19.9 21.9 35.2 71.5 231 298 360 Marital Status Single Married 47.2 52.8 7.7 92.3 16 175 Estimated Net Worth $2,000,000+ $1,000,000–2,000,000 $500,000–1,000,000 $250,000–500,000 $100,000–250,000 <$100,000 2.7 2.5 6.1 12.3 21.1 55.2 100.0 0.0 0.0 0.0 0.0 0.0 3650 0 0 0 0 0 Home Ownership Status Renter Owner of Home 18.7 81.3 0.4 99.6 2 123 Length of Residence <2 Years 2–5 Years 6–14 Years 15+ Years 12.2 38.1 35.1 14.6 7.0 27.7 47.9 17.4 57 73 136 119 www.castlepress.com Selected Mid-Year 2001 Demographic Variables National Cluster Average Code % IB % IB Index Market Value of Home <$50,000 $50,000–75,000 $75–$100,000 $100,000–125,000 $125,000–150,000 $150,000–200,000 $200,000–300,000 $300,000+ 10.3 14.7 16.3 13.9 11.3 14.7 10.9 7.8 0.5 0.5 1.8 3.9 4.9 16.1 23.6 48.6 5 3 11 28 44 109 216 625 Dwelling Unit Size Single Family Dwelling Multiple Family Dwelling 75.5 24.5 94.8 5.2 126 21 Occupation Professional/Technical Administrative/Managerial Sales/Service Clerical/White Collar Craftsman/Blue Collar Student Housewife Retired Self-Employed Other 29.6 15.2 5.4 8.2 14.1 1.9 2.8 17.0 5.1 0.8 44.5 28.9 7.4 2.1 1.8 0.9 0.8 1.6 11.8 0.3 151 191 136 25 13 46 29 9 231 31 Education Completed High School Completed College Completed Graduate School Attended Vocational/Technical 75.8 16.2 7.3 0.8 18.8 37.8 43.0 0.3 25 234 592 40 Ethnicity White African American Hispanic Asian Other 81.7 5.3 9.6 2.3 1.2 89.1 0.6 4.0 4.0 2.2 109 12 42 175 194 Household Size 1 Person Household 2 Person Household 3 Person Household 4 Person Household 5 or more Person Household 31.4 24.3 16.0 12.0 16.4 0.8 8.5 15.7 24.2 50.8 2 35 98 202 311 Mail Responsive Mail Order Responder Mail Order Buyer Mail Order Donor 49.5 46.8 5.6 86.1 83.5 7.4 174 178 133 (800) 794-0858 (Cluster 2) Established Elite represents America’s elite couples and singles. With no children and the fourth highest income in the country, these households have enormous disposable incomes and pursue correlating luxuries and activities. ABOUT MATURE WEALTH—ESTABLISHED ELITE WHEN THEY GREW UP… The Established Elite is among America’s most wealthy and well educated couples. Ranking first for everything—from college education and home values to home equity—and having a net worth of over $2 million, their age range is 45 and above, and they are almost all married and childless.They hold every kind of travel and entertainment and bank card. Established Elite also exceeds the top measured dollar brackets in every investment category.They have two or more luxury cars, station wagons or SUVs, primarily leased from dealers. Despite work demands, they are two times more likely to be self-employed. Established Elite’s activities are dominated by public and volunteer activities.They are consistently very active in their communities, participating in local government, environmental and human rights organizations. However, there seems to be ample time for golf, tennis, sailing, gourmet food and wine indulgences, as well as some antiquing on the side. • “Hippies” • Dr. Zhivago is released • The Girl From Ipanema wins Song of the Year • Bill Cosby headlines I Spy TV show CLUSTER SIZE 1,493,800 Households 1,593,000 1.4% ofofU.S. 1.50% U.S.Households Households ACTIVITIES: Country Clubs Golf Tennis Pro Baseball College Football OPINIONS: I feel financially secure I recycle mainly because it’s the law I rely on newspapers to be informed I prefer radio for fast news updates I’m happy with my standard of living SHOPPING: AmEx Gold Card Golf Gloves L. L. Bean Catalog AmEx Green Card Golf Clubs RADIO & TELEVISION: Golf TONY Awards Tennis News Radio Sports Radio READ: New York Magazine Washingtonian New Yorker Barron’s Gourmet DISTRIBUTION OF MATURE WEALTH—ESTABLISHED ELITE FINANCE/INSURANCE: Umbrella Liability Home/Tenants Insurance $300K+ Merrill Lynch Salomon Smith Barney City/Municipal/State Bonds www.castlepress.com (800) 794-0858 MATURE WEALTH—ESTABLISHED ELITE (Cluster 2) MATURE WEALTH—ESTABLISHED ELITE MATURE TAKING WEALTH—ESTABLISHED HOLD—INCOMES FIRST ELITE(Cluster (Cluster18) 2) DEMOGRAPHIC SUMMARY DATA MATURE WEALTH—ESTABLISHED ELITE (Cluster 2) Selected Mid-Year 2001 Demographic Variables Age—Head of Household 18–25 26–35 36–45 46–55 56–65 66+ MEAN AGE National Cluster Average Code % IB % IB Index 4.0 18.5 27.6 22.7 12.5 14.8 0.2 6.7 12.2 28.0 36.0 16.9 4 36 44 124 289 114 55.5 Estimated Income <$15,000 $15,000–19,999 $20,000–29,999 $30,000–39,999 $40,000–49,999 $50,000–74,999 $75,000–99,999 $100,000–124,999 $125,000+ 13.3 5.9 11.9 12.5 11.6 21.8 10.8 4.3 8.0 0.4 0.3 0.5 0.8 0.9 2.0 1.9 0.7 92.6 3 5 4 6 8 9 18 15 1159 Presence of Children Children Present No Children Present 33.1 66.9 0.0 100.0 0 149 Child Ages Present in Household 00–05 9.5 06–10 11.8 11–17 19.9 0.0 0.0 0.0 0 0 0 Marital Status Single Married 47.2 52.8 22.0 78.0 47 148 Estimated Net Worth $2,000,000+ $1,000,000–2,000,000 $500,000–1,000,000 $250,000–500,000 $100,000–250,000 <$100,000 2.7 2.5 6.1 12.3 21.1 55.2 100.0 0.0 0.0 0.0 0.0 0.0 3650 0 0 0 0 0 Home Ownership Status Renter Owner of Home 18.7 81.3 1.4 98.6 7 121 Length of Residence <2 Years 2–5 Years 6–14 Years 15+ Years 12.2 38.1 35.1 14.6 7.3 21.9 43.5 27.3 60 57 124 187 www.castlepress.com Selected Mid-Year 2001 Demographic Variables National Cluster Average Code % IB % IB Index Market Value of Home <$50,000 $50,000–75,000 $75–$100,000 $100,000–125,000 $125,000–150,000 $150,000–200,000 $200,000–300,000 $300,000+ 10.3 14.7 16.3 13.9 11.3 14.7 10.9 7.8 0.3 0.4 1.1 2.8 4.0 12.5 24.6 54.4 2 3 7 20 35 85 226 700 Dwelling Unit Size Single Family Dwelling Multiple Family Dwelling 75.5 24.5 88.1 11.9 117 49 Occupation Professional/Technical Administrative/Managerial Sales/Service Clerical/White Collar Craftsman/Blue Collar Student Housewife Retired Self-Employed Other 29.6 15.2 5.4 8.2 14.1 1.9 2.8 17.0 5.1 0.8 42.4 26.5 6.8 2.5 1.4 1.3 0.9 7.4 10.4 0.4 144 175 126 30 10 70 33 44 203 44 Education Completed High School Completed College Completed Graduate School Attended Vocational/Technical 75.8 16.2 7.3 0.8 18.1 35.3 46.4 0.3 24 218 638 40 Ethnicity White African American Hispanic Asian Other 81.7 5.3 9.6 2.3 1.2 89.7 0.9 3.7 3.9 1.8 110 16 39 172 155 Household Size 1 Person Household 2 Person Household 3 Person Household 4 Person Household 5 or more Person Household 31.4 24.3 16.0 12.0 16.4 15.7 29.0 23.5 17.7 14.1 50 119 147 148 86 Mail Responsive Mail Order Responder Mail Order Buyer Mail Order Donor 49.5 46.8 5.6 77.0 73.4 14.8 155 157 265 (800) 794-0858 (Cluster 3) Corporate Clout contains well-educated and well-compensated singles and couples in their 40s and 50s.These corporate executives and professionals are serious travelers, whether for work or pleasure, and smart investors. ABOUT MATURE WEALTH—CORPORATE CLOUT WHEN THEY GREW UP… Corporate Clout households are exceedingly well educated, established in their executive and professional careers. Whether married or single, they are childless.Their household income is second in the nation, their net worth, fourth.This group seems to be firmly tied to corporate American culture.They hold business related credit cards, are heavy users of air travel cards, and the two highest ranking media choices are airline magazines.They are savvy investors, avid sporting event attendees and devoted country clubbers. Civic and religious activities compete with travel and fitness-related leisure pursuits for time. • Women start wearing business suits • Jimmy Hendrix dies • The Godfather wins an Academy Award • John Wooden and the Bruins dominate college basketball CLUSTER SIZE 1,493,800 Households 1,016,300 1.4% ofofU.S. 0.97% U.S.Households Households ACTIVITIES: Pro Baseball College Football Movie/Film Documentary Horse Racing College Football OPINIONS: I feel financially secure I am definitely a “workaholic” I enjoy eating ethnic foods Most magazines are worth my money Amicable/amiable/affable/ benevolent SHOPPING: Nordstrom Travel Book Bed, Bath & Beyond Air Travel Card Lady Foot Locker RADIO & TELEVISION: West Wing NBC Meet the Press Classical Radio News Radio Sports Radio READ: American Way Hemispheres Bon Appétit Travel & Leisure Forbes DISTRIBUTION OF MATURE WEALTH—CORPORATE CLOUT FINANCE/INSURANCE: Home/Tenants Insurance $200K+ Merrill Lynch Salomon Smith Barney International Investments Have Cash Management Account www.castlepress.com (800) 794-0858 MATURE WEALTH—CORPORATE CLOUT (Cluster 3) MATURE WEALTH—CORPORATE CLOUT MATURE WEALTH—CORPORATE (Cluster18) 3) TAKING HOLD—INCOMESCLOUT FIRST (Cluster DEMOGRAPHIC SUMMARY DATA MATURE WEALTH—CORPORATE CLOUT (Cluster 3) Selected Mid-Year 2001 Demographic Variables Age—Head of Household 18–25 26–35 36–45 46–55 56–65 66+ MEAN AGE National Cluster Average Code % IB % IB Index 4.0 18.5 27.6 22.7 12.5 14.8 0.5 10.9 26.2 42.2 13.2 7.0 12 59 95 186 106 48 48.9 Estimated Income <$15,000 $15,000–19,999 $20,000–29,999 $30,000–39,999 $40,000–49,999 $50,000–74,999 $75,000–99,999 $100,000–124,999 $125,000+ 13.3 5.9 11.9 12.5 11.6 21.8 10.8 4.3 8.0 0.0 0.0 0.0 0.0 0.0 0.1 5.6 3.7 90.7 0 0 0 0 0 0 51 85 1135 Presence of Children Children Present No Children Present 33.1 66.9 0.0 100.0 0 149 Child Ages Present in Household 00–05 9.5 06–10 11.8 11–17 19.9 0.0 0.0 0.0 0 0 0 Marital Status Single Married 47.2 52.8 32.5 67.5 69 128 Estimated Net Worth $2,000,000+ $1,000,000–2,000,000 $500,000–1,000,000 $250,000–500,000 $100,000–250,000 <$100,000 2.7 2.5 6.1 12.3 21.1 55.2 0.0 100.0 0.0 0.0 0.0 0.0 0 3968 0 0 0 0 Home Ownership Status Renter Owner of Home 18.7 81.3 5.0 95.0 27 117 Length of Residence <2 Years 2–5 Years 6–14 Years 15+ Years 12.2 38.1 35.1 14.6 14.4 35.8 36.1 13.8 118 94 103 94 www.castlepress.com Selected Mid-Year 2001 Demographic Variables National Cluster Average Code % IB % IB Index Market Value of Home <$50,000 $50,000–75,000 $75–$100,000 $100,000–125,000 $125,000–150,000 $150,000–200,000 $200,000–300,000 $300,000+ 10.3 14.7 16.3 13.9 11.3 14.7 10.9 7.8 0.3 0.3 1.2 2.7 3.9 10.6 40.7 40.3 3 2 7 20 35 72 372 517 Dwelling Unit Size Single Family Dwelling Multiple Family Dwelling 75.5 24.5 83.1 16.9 110 69 Occupation Professional/Technical Administrative/Managerial Sales/Service Clerical/White Collar Craftsman/Blue Collar Student Housewife Retired Self-Employed Other 29.6 15.2 5.4 8.2 14.1 1.9 2.8 17.0 5.1 0.8 45.6 23.4 6.6 4.8 3.6 1.7 1.0 6.4 6.3 0.6 154 154 122 59 26 91 36 37 123 74 Education Completed High School Completed College Completed Graduate School Attended Vocational/Technical 75.8 16.2 7.3 0.8 28.1 36.5 35.3 0.2 37 226 485 20 Ethnicity White African American Hispanic Asian Other 81.7 5.3 9.6 2.3 1.2 87.2 1.2 4.6 4.8 2.2 107 23 48 212 192 Household Size 1 Person Household 2 Person Household 3 Person Household 4 Person Household 5 or more Person Household 31.4 24.3 16.0 12.0 16.4 33.0 30.7 17.9 11.0 7.4 105 127 112 92 45 Mail Responsive Mail Order Responder Mail Order Buyer Mail Order Donor 49.5 46.8 5.6 52.7 48.5 6.7 106 104 119 (800) 794-0858 (Cluster 4) Skyboxes & Suburbans is one of the best-educated and wealthiest clusters. These wealthy families shop at upscale stores, belong to country clubs and adhere to regular fitness programs. ABOUT BOOMER BARONS—SKYBOXES & SUBURBANS WHEN THEY GREW UP… This cluster represents established, wealthy families often with teens, living in the lap of suburban luxury. With top rankings for affluence, education, income and net worth, Skyboxes & Suburbans contains married executives and professionals that earn absolute topdollar incomes, obsess about their investments and indulge in an expensive array of activities.They belong to country clubs and business clubs.They play tennis and golf, and they attend almost every known professional sporting event, usually in a luxury car. They are frequent shoppers, buying clothes for themselves and their kids and furnishing their houses. • Hip huggers and platform shoes • Blacklight posters gain popularity • Elvis Presley dies • CB radios DISTRIBUTION OF BOOMER BARONS—SKYBOXES & SUBURBANS CLUSTER SIZE 1,493,800 Households 1,307,200 1.4% ofofU.S. 1.25% U.S.Households Households ACTIVITIES: Ice Hockey Tennis Golf Pro Ice Skating Pro Basketball OPINIONS: I make sure to get regular exercise Amicable/amiable/affable/ benevolent I feel financially secure I do sports and exercise every week I’m happy with my standard of living SHOPPING: Tennis Balls Nordstrom J. Crew GapKids/BabyGap AmEx Corporate Card RADIO & TELEVISION: Wimbledon Tennis Pro Soccer Will & Grace News Radio Sports Radio READ: The Economist Family Fun Fortune INC Web Banking Sites FINANCE/INSURANCE: Charles Schwab Home/Tenants Insurance $200K+ Online Brokerage Acct. Own Employee/Company Stock Brokers: Any Discount Firm www.castlepress.com (800) 794-0858 BOOMER BARONS—SKYBOXES & SUBURBANS (Cluster 4) BOOMER BARONS—SKYBOXES & SUBURBANS BOOMER BARONS—SKYBOXES TAKING HOLD—INCOMES & SUBURBANS FIRST (Cluster (Cluster18) 4) DEMOGRAPHIC SUMMARY DATA BOOMER BARONS—SKYBOXES & SUBURBANS (Cluster 4) Selected Mid-Year 2001 Demographic Variables Age—Head of Household 18–25 26–35 36–45 46–55 56–65 66+ ...
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School: University of Maryland

Answer posted please Kindly go through the work and let me know if you need anything rectified

Running head: AUDIENCE TARGETING

Friday Remix: Audience Targeting
Student’s name
Institutional affiliations

1

AUDIENCE TARGETING

2

Audience Targeting
The Gen X Singles – Low-Rent Digs are the audience of the rewritten lyrics from
Rebecca Black’s Friday. According to the PersonicX document, the Gen X Singles are found of...

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Tutor went the extra mile to help me with this essay. Citations were a bit shaky but I appreciated how well he handled APA styles and how ok he was to change them even though I didnt specify. Got a B+ which is believable and acceptable.

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