Bowie State University Communications Questions for Chapter

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Questions for chapter 7

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Given what you’ve learned in Chapter 7 about Social Media and Interactive Media, you will now get the opportunity to practice with augmented reality, via the App HP Reveal. To complete this assignment, do the following: 1a. Download the HP Reveal App to your iPhone/Android 1b. Go to the following link on a desktop or a laptop: https://www.hpreveal.com 1c. Scroll down and click “Augmented Reality Studio.” 1d. Enter your email address and create an account. 1e. Once the account is created, “Discover” on the menu at the top. 1f. Choose two ads from the list of companies on the page. Then: 1 3a. After viewing the two ads, provide well-written responses to the following questions: • Which two ads did you view and why? • Describe the augmented reality (AR) experience that each ad communicated? • What is your opinion of the augmented reality (AR) experience that you participated in? Did it assist the ad? Did it work against the ad? Explain. • What are the ethical implications of using augmented reality (AR) to advertise certain products/services? • What other ways (outside of advertising) could augmented reality (AR) be used? 2
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Explanation & Answer

Hello, I'm done, all parts are correctly answered as per the instructions.

Running head: AUGMENTED REALITY

1

AR
Students Name
Institution Name
Date

AUGMENTED REALITY

2
Which two ads did you view and why?

After visiting the HP Reveal website, I viewed “Back to the future” by universal 100 and
“01-DC-3 (exterior)” ad for TPN Boeing. I decided to view the two advs since they appeared
attractive and appealing to my eyes. Secondly, the TPN Boeing ad reminds me of my hobby of
travelling and expl...


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