ADV263 SNHU Good and Bad Design Elements Discussion

User Generated

zrt94

Business Finance

ADV263

Southern New Hampshire University

Description

Using sites like Blog: AdGoodness and your own research, find examples of both good and bad design elements with respect to how they serve advertising objectives. For each example, provide a link and what you assume the advertising objectives were for each. Do not indicate which you see as the “good” and “bad” example or why, as that will be up to your classmates to determine!

Then, review the examples provided by your classmates and evaluate them based on the objectives provided. Be sure to defend your claims with specific evidence of design elements and principles.


Reply 1:

Bank of America Ad

Selling Bank Product. Would this get you to go to the Bank?

See the source image

Adidas Ad

Selling sneakers is it stating that these sneakers are good for everyone

See the source image

Thank you

Joanne Bennett

Reply 2:

Design is worth a thousand words. But be careful not to convey a lot of information in a small area that results in an information overload. It makes it hard for the by passers to read and hold their attention. It could cause confusion as well if it is not laid out well. “Good creative should engage the audience visually and verbally” (Altstiel, T., & Grow, J. Pg 148). According to designer and author Robin Williams, a good design entail four components; proximity, alignment, repetition, and contrast.

Ryder

https://web.archive.org/web/20170330180100/http://www.themeatmarket.ca/2016/02/20/cake-imagery-ryders-eyewear/

bear

https://web.archive.org/web/20170413115506/https://www.agoodson.com/

Reference

Altstiel, T., & Grow, J. (2010). Advertising creative, 5th edition. Thousand Oaks, CA: Sage.

Williams, R. (2008). The non-designers design book, 3rd edition. Berkeley, CA: Peachpit press.


Ashley Traver




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Explanation & Answer

Attached.

Running head: DESIGN

1

Design
Institutional Affiliation
Date

2

DESIGN

Design

Ad 1
The ad promotes official clothing.

Ad 2

The ad promotes the skin Lotion

3

DESIGN

Response

Reply 1

Ad 1

DESIGN

4

This ad has not effectively communicated its purpose to the audience. First, the ad lacks
a header or a topic. A header attracts the attention of the reader or the viewer. It allows the
reader or viewer to know what he or she will find in the ad. The header communicates the intent
of the ad. For instance, the header should communicate what the Bank of America intends to
achieve through the ad. The ad only shows the image of a person probably taking a photo. The
image does not create curiosity at...


Anonymous
Goes above and beyond expectations!

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