EBM587 Stafford University Lark Hotels Marketing Plan

User Generated

Ynkzrr

Business Finance

EBM587

Stafford University

Description

t's now time to polish up the Marketing Plan that you have been working on all term.

Take a look at the Template.

Make sure you have all the required section.

By now, you have completed all the sections of the final project template. Please submit the complete project report here.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Marketing plan

Introduction
 This report entails the development of a marketing

plan for the launch of Lark Hotels.
 Lark hotels marketing plan aims at addressing the
needs of the customers and consumers.
 The marketing plan tactics will develop and market
Lark hotels products to meet the demands of its
customers.
 Lark hotels marketing plan is developed to cater to
factors such as products and services, pricing, price
and communication.

Products and services
 Lark Hotels is a chain of hotels that offers the best,

excellent products and most personalized services to
the corporate traveler and its customers.
 Lark hotels have exceptional recognition in
providing high-quality services, and hence the key
focus is on the customer’s attention on high-quality
offer.
 The three market segments that makeup Lark hotels
target market messaging include IT industry,
automotive and travel.

Market segment
Lark Hotels Target Market Messaging

Market segment

Messaging

IT Industry

Business amenities and closeness to the IT industry

Automotive

Best luxurious amenities

Travel

Most luxurious small hotels

Pricing and price communication
 The pricing strategy of Lark hotels is consistent with the








differentiation objective that aims at providing added value to
a reasonable rate.
Price management is used as an art of positioning the
products offered to th...


Anonymous
Just what I needed. Studypool is a lifesaver!

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags