Description
t's now time to polish up the Marketing Plan that you have been working on all term.
Take a look at the Template.
Make sure you have all the required section.
By now, you have completed all the sections of the final project template. Please submit the complete project report here.
Explanation & Answer
Attached.
Marketing plan
Introduction
This report entails the development of a marketing
plan for the launch of Lark Hotels.
Lark hotels marketing plan aims at addressing the
needs of the customers and consumers.
The marketing plan tactics will develop and market
Lark hotels products to meet the demands of its
customers.
Lark hotels marketing plan is developed to cater to
factors such as products and services, pricing, price
and communication.
Products and services
Lark Hotels is a chain of hotels that offers the best,
excellent products and most personalized services to
the corporate traveler and its customers.
Lark hotels have exceptional recognition in
providing high-quality services, and hence the key
focus is on the customer’s attention on high-quality
offer.
The three market segments that makeup Lark hotels
target market messaging include IT industry,
automotive and travel.
Market segment
Lark Hotels Target Market Messaging
Market segment
Messaging
IT Industry
Business amenities and closeness to the IT industry
Automotive
Best luxurious amenities
Travel
Most luxurious small hotels
Pricing and price communication
The pricing strategy of Lark hotels is consistent with the
differentiation objective that aims at providing added value to
a reasonable rate.
Price management is used as an art of positioning the
products offered to th...