TUI Compiling the DSP Research Proposal Case Annotated Bibliography

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Business Finance

Trident University International

Description

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Module 1 - Case

Compiling the DSP Research Proposal (Revise Chapter 2)

Case Assignment

The Annotated Bibliography

Prepare a draft annotated bibliography. Select a topic, preferably one of your established topic areas you may pursue for your DSP. Select 10 articles for the bibliography. The bibliography must have 10 entries critically analyzed, to include the following:

  • Author's abstract
  • Your version of an abstract
  • Strengths and weaknesses of each article

Assignment Expectations

Students should demonstrate their understanding of an annotated bibliography and the important role it plays in their DSP. They also should have at least 10 articles correctly formatted and analyzed with the author's abstract, their version of the abstract, and strengths and weaknesses of each article.

Module 1 - Background

Compiling the DSP Research Proposal (Revise Chapter 2)

Required Reading

None

Optional Reading

Creswell, J. W. (1999). Chapter 18: Introduction and application. In Mixed-method research (pp. 455-472). Academic Press.

Chapter 5.2 Qualitative or quantitative? Some specific considerations. In Principles of sociological inquiry: Qualitative and quantitative methods (v.10). Retrieved from https://saylordotorg.github.io/text_principles-of-sociological-inquiry-qualitative-and-quantitative-methods/s08-02-qualitative-or-quantitative-so.html

Bhattacherjee, A. (2012). Introduction to research, social science research: Principles, methods, and practices (pp. 1-7). USF Tampa Bay Open Access Textbooks Collection. Book 3. Retrieved from http://scholarcommons.usf.edu/oa_textbooks/3.

Mohrman, S. A., Gibson, C. B., & Mohrman, A. M., Jr. (2001). Doing research that is useful to practice: A model and empirical exploration. Academy of Management Journal, 44(2), 357-375. Retrieved from ProQuest in the Trident Online Library.

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Explanation & Answer

Attached.

Compiling the DSP Research Proposal
Thesis: Social media is currently a component of most business environments. Therefore,
it is very important for small businesses to understand how to use social media networks like
Facebook, Instagram, Twitter, etc. Small businesses unfortunately do not have a strategy in
place when they being using social media to expand their business and engage their
customers. Strategies were revealed that suggested what small businesses should do in order
to engage with their customers. Finding include creating relationships, increasing brand
exposure, focusing on relationship building as opposed to sales, how to increase sales, and
how content start interactions. Overall, social media for marketing by small businesses is
essential.
1. 10 entries of annotated bibliography


Running head: COMPILING THE DSP RESEARCH PROPOSAL

Compiling the DSP Research Proposal
Instructor name
Student name
Date

1

COMPILING THE DSP RESEARCH PROPOSAL

2

Gholston, K., Kuofie, M., & Hakim, A. C. (2016). Social media for marketing by small
businesses. Journal of Marketing and Management, 7(1), 24-39. Retrieved from
https://search-proquestcom.ezproxy.trident.edu/docview/1843743541?accountid=28844
Social media is currently a component of most business environments. Therefore, it is
very important for small businesses to understand how to use social media networks
like Facebook, Instagram, Twitter, etc. Small businesses unfortunately do not have a
strategy in place when they being using social media to expand their business and
engage their customers. Strategies were revealed that suggested what small businesses
should do in order to engage with their customers. Finding include creating
relationships, increasing brand exposure, focusing on relationship building as opposed
to sales, how to increase sales, and how content start interactions. Overall, social media
for marketing by small businesses is essential.
Social media plays a very important role for most of the small business organizations.
However, they do not possess the desired strategies while using social media for the
expansion of the business. The research presents the desired strategies which should be
followed by small businesses to engage with customers. The findings of the paper
present how to build the relationship, increase sales, increase brand exposure, focus on
the relationship and begin the interaction.
The strengths of the article are easy identification of main parts of article like
introduction, data collection, data analysis, and soon. The paper clearly States the two
research questions. The analysis shows how quantitative data was collected and
obtained the results. Easy interpretation of conclusion. The only disadvantage is the

COMPILING THE DSP RESEARCH PROPOSAL

3

depiction of the complete story like the structure of data gathering from the participants
under discussions and findings.
Taneja, S., & Toombs, L. (2014). Putting a Face on Small Businesses: Visibility,
Viability, and Sustainability: the Impact of Social Media on Small Business
Marketing. Academy of Marketing Studies Journal, 18(1), 249-260. Retrieved from
https://search-proquestcom.ezproxy.trident.edu/docview/1645849603?accountid=28844
Social media has changed the delivery, structure, and availability of information to
reach current and future customers and others. Small business leaders are using social
media marketing to promote their business to gain visibility, viability, and sustainability
to survive in the current competitive era. This paper focuses on the role and relevance
of social media in small businesses. The objectives are: (1) to analyze which social
media would be more effective in the marketing and promotion of small organizations;
(2) to explore the benefits and limitations of social media in small business marketing
strategies, compared to the traditional promotion tools; (3) to determine how social
media helps in differentiating businesses from their competitors; and (4) to analyze the
importance of small businesses incorporating social media into their marketing efforts.
Social media has resulted in a drastic change in the availability of information and the
delivery of products to the end consumer. Social media has been widely used by small
business leaders to increase their visibility and sustainability. The purpose of the article
is to check if the social media is effective in promoting business and which social
media site is leading, the differen...


Anonymous
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