Description
For this blog task, you will review the video on the top 10 business rivalries and select one of the brand rivalries to discuss for your blog post, identifying the top dog and the underdog.
Watch the following videos:
Jamie Gutfreund: Realism and Idealism: Understanding Gen Z (Future of Storytelling 2015)
Next, address the following in your blog post:
- What is the brand strategy being used by the top dog? What is the brand strategy being used by the underdog?
- How can the underdog improve its strategy so that it can gain more market share and surpass the top dog? Provide three recommendations.
- Why do you believe consumers prefer the top dog over the underdog? Which do you prefer, and why?
Explanation & Answer
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Running head: 5-1 BLOG: TOP-DOG VERSUS UNDERDOG
5-1 Blog: Top-dog versus Underdog
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5-1 BLOG: TOP-DOG VERSUS UNDERDOG
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Coca-Cola versus Pepsi
Introduction
Arguably one of the biggest rivalries over decades of business competition since their
respective onsets, Coca-Cola and Pepsi companies have both gone out of their way to try to
outdo the other. Over the years, both companies have alternated positions based on one being the
top dog and the other being the underdog. However, according to Panos Mourdoukoutas (2019)
on his report on the Forbes markets, PepsiCo Inc. has emerged as the top-dog as of July 2019
having gained shares of 19.45% for the past year and 49.20% in the past five years...
Review
Review
