Description
1. Develop a Product/Service CONCEPT and prepare a 5-6 minute pitch. Your concept makeover can be FOOD (snacks, spreads, dinners, desserts, drink), NON-FOOD, or a SERVICE.
2. EXAMPLES: www.megpies.com
3. Create a professional-looking computer generated image* of the packaging/logo with
an appropriate, catchy TAGLINE (reference ‘STUDENT EXAMPLE’).
Microsoft word, PowerPoint, or http://www.logomakerapp.com/ are popular ways for
students to create their digital package/logo.
*A physical mock-up of the concept is an acceptable substitute (not mandatory).
4. Clearly display your UNIQUE SELLING PROPOSITION/USP (how your product stands
out in a way that is meaningful to your target market) on the package.
5. Be sure to refer to the RUBRIC and address each point using the TERMS and
CONCEPTS learned in this course for maximum credit
6. Use PowerPoint or Prezi to create your presentation. ( 170 pts)
If you use Keynote or special graphics software, make sure it is in a format that can
be viewed from our classroom computer.
Example SPLASH OF LIBERTY
Explanation & Answer
hello there, here is the complete paper. Have a look and in case of anything feel free to alert me.
Running head: LEMONADE
1
Lemonade
Student's Name
Institutional Affiliation
Date
LEMONADE
2
About lemonade
There are several factors behind lemonade that encouraged me to get engaged in the
lemonade beverage market. Lemonade's space in modern society is positioned in a very simple
business that can be afforded by almost all college students during either of their holidays. It favors
a wide variety of proprietors, including the ones with no abilities to rent accommodation places
away from their homes as well as the ones with no other employment opportunities. An individ ua l
can start a lemonade business with as little amount as less than a hundred dollars. However,
regarding the case of individuals with financial stabilities, they can set up a mobile lemonade
business. Following the discussion above, therefore, lemonade business is encouraging and
affordable to almost every member of the society. In my lemonade business' case, however, I will
consider the inclusion of cafes, retail outlets, and the whole outlet to make the sales of the product
as intensified as possible.
Target market
My target market is mainly made up of the lovers of non-alcoholic drinks. In the business'
cafes, the sales will i...