Discussion 5

User Generated

Jbbjbb

Business Finance

MKT 100

Strayer University

MKT

Description

McDonald’s, Cadillic, or Walmart 

When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. So for this discussion, choose one of the brands listed here and discuss what words, feelings and images immediately come to mind when you hear the brand name or see the brand logo.

Then discuss how the marketers have created these ‘feelings’ and thoughts for consumers and why you think they created them.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

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Running head: CADILLAC

1

Cadillac
Name
Institutional Affiliation

Running head: CADILLAC

2
Cadillac

Whenever I hear someone mention the word Cadillac, luxurious driving comes in my
mind. Sometimes one will come across a vehicle with the Cadil...


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