SUNY Business Intelligence at CKE Restaurants Case Study Discussion

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State University of New York at Albany

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Read Case Study 12-2 Business Intelligence at CKE Restaurants in the uploaded document. Answer question 1. How does the BIS at CKE add value to the business?

Work must be 1 FULL page, single spaced, 12 font Times New Roman. The cover and reference page must be on separate pages with at least 5 references. You should have at least one in text citation for every reference and try to use reference other than or in addition to the uploaded textbook.

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Business Intelligence, Knowledge Management, and Analytics In 2009, Stop & Shop introduced Scan It!, a portable electronic device for customers shopping in its stores. The device allowed customers to "scan and bad" products, expediting checkouts time at the end of their shopping trips.

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Running Head: BUSINESS INTELIGENT SYSTEM

Business Intelligent System
Name
Institutional Affiliation

1

BUSINESS INTELLIGENT SYSTEM

2

Business Intelligent System
Business Intelligent System is a driven technology process that evaluates data and
presents actionable information that enables business managers, end-users, stakeholders, and
corporate executives to create business decisions. The decisions have to be detailed and more
informative. Data mining is a method of examining massive amounts of customer data to get
detailed information about buying habits and recognize new products, enhancements, and
features. CKE uses this analysis t...


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