WHAT: Using the Marketing Plan Outline on pages 84-86 in Chapter 2, create a Marketing Plan for a health care provider of your choice (real or fictional). See Exhibit 1-1 on page 25 for some examples of “primary providers” – use one of these types of providers. The Marketing Plan should include the following sections: Management Summary Economic Projections The Market – Qualitative The Market – Quantitative Trend Analysis Competition Problems and Opportunities Objectives and Goals Action ProgramsTextbook: Essentials of Health Care Marketing 4th EditionI will give access if you don't have it.

Week 3 Project: Essay—Little Albert and Classical Conditioning There have been several classic experiments to study and describe classical conditioning; one of the more famous is the Little Albert experiment. Over the years, the experiment has lost some of its validity due to numerous interpretations by several introductory psychology textbooks. It is, therefore, beneficial to go back to the original (or primary) source and read what the authors of the experiment themselves had to say. Copy and paste the following line in the South University Online Library Quick Search line: "conditioned emotional reactions" (in quotation marks). The original article by Watson and Rayner was published in the Journal of Experimental Psychology in 1920. There is a reprint of the original article which can be found in the South University Online Library. Here is the reference for the article reprint: Watson, J. B., & Rayner, R. (2000). Conditioned Emotional Reactions. American Psychologist, 55(3), 313-317. DOI: https://doi.org/10.1037//0003-066x.55.3.313 Help finding article in Library Read the article and answer the following questions: In the study, what are unconditioned stimulus (US), conditioned stimulus (CS), and conditioned response (CR)?Explain the concept of generalization in regards to Watson and Rayner's ability to condition Albert to react to different stimuli such as masks, other animals, and a fur coat?Using examples from the study, explain the concept of extinction. Make sure you cite the article (see above for reference) you read as well as the textbook (used to explain classical conditioning). Submit your essay in a Microsoft Word document to the Submissions Area by the due date assigned. Cite your sources on a separate page using the APA format.