Description
You will also have an opportunity in this assignment to explain your thoughts regarding how media affects culture and how you can continue developing your media literacy.
Choose a product or service from these examples:
- Fast food
- Class of consumer product
- Personal care
- Automobile
Research the Internet to analyze how that product or service has been advertised.
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:
- Who determines ethical standards for advertising?
- In what ways has advertising affected American culture?
- What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
- Discuss some of the critical issues that may arise from the following areas:
- Children and advertising
- Advertising in schools
- Health and advertising
- Political advertising
- Find one example of a commercial that strikes you as particularly creative and appealing:
- What are the elements that are unusual?
- What is the target group of the commercial?
- How does the commercial appeal to consumers?
- Why do you believe this commercial to be effective in brand name recognition?
- How are ethical standards met (or pushed to their limits)?
Include detailed speaker notes and images that support your content. Each slide should have 3 to 4 bullets of text which are a high-level overview of what's included in your speaker notes. You may write the speaker notes in the notes section of your selected presentation tool or in a separate Word document.
List any references on the last slide.
Explanation & Answer
Hi, find attached the completed paper for your review.Let me know if I should edit or change anything.Looking forward to working with you in future.Thank you.
Attached.
Student’s Name
Professor’s Name
Course Title
Date
Consumerism
has led to increased focus on
customers by organizations
Consumerism
has an emphasis on
consumption
This
has led to increased innovation in
advertising to create awareness and attract
more consumers to organizational products
and services.
The
Ethical standards of advertising are
determined by:
The Federal Trade Commission (FTC)
American Association of Advertising Agencies
(AAAA)
Advertising
It
has led to positive media content
has brightened lives by being entertaining
and witty
It
has increased brands awareness hence
consumerism.
On
the downside, advertising has led to
increased stereotyping.
Repetition
Testimonials
Humor
Promotion
to the relevant audience
Leads
to the development of unhealthy
h...