HUM186 University of Phoenix Week 5 Advertising and American Culture PPT

User Generated

Punaqyre45

Humanities

HUM186

University of Phoenix

Description

You will also have an opportunity in this assignment to explain your thoughts regarding how media affects culture and how you can continue developing your media literacy.

Choose a product or service from these examples:

  • Fast food
  • Class of consumer product
  • Personal care
  • Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism. Be sure to discuss the following:

  • Who determines ethical standards for advertising?
  • In what ways has advertising affected American culture?
  • What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.
  • Discuss some of the critical issues that may arise from the following areas:
  • Children and advertising
  • Advertising in schools
  • Health and advertising
  • Political advertising
  • Find one example of a commercial that strikes you as particularly creative and appealing:
  • What are the elements that are unusual?
  • What is the target group of the commercial?
  • How does the commercial appeal to consumers?
  • Why do you believe this commercial to be effective in brand name recognition?
  • How are ethical standards met (or pushed to their limits)?

Include detailed speaker notes and images that support your content. Each slide should have 3 to 4 bullets of text which are a high-level overview of what's included in your speaker notes. You may write the speaker notes in the notes section of your selected presentation tool or in a separate Word document.

List any references on the last slide.

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Explanation & Answer

Hi, find attached the completed paper for your review.Let me know if I should edit or change anything.Looking forward to working with you in future.Thank you.
Attached.

Student’s Name
Professor’s Name
Course Title
Date

 Consumerism

has led to increased focus on

customers by organizations
 Consumerism

has an emphasis on

consumption
 This

has led to increased innovation in

advertising to create awareness and attract

more consumers to organizational products
and services.

 The

Ethical standards of advertising are

determined by:


The Federal Trade Commission (FTC)



American Association of Advertising Agencies
(AAAA)

 Advertising
 It

has led to positive media content

has brightened lives by being entertaining

and witty
 It

has increased brands awareness hence

consumerism.
 On

the downside, advertising has led to

increased stereotyping.

 Repetition

 Testimonials

 Humor

 Promotion

to the relevant audience

 Leads

to the development of unhealthy

h...


Anonymous
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