Attached.

Starbucks - Outline
I. Strategy Implementation
A. International Strategy
1) The international strategy of Starbucks is in such a way that it is developed by
market research that is informed.
2) The company conducts market research that enables it to have a more in-depth
insight into the international market
B. Strategic Implementation
1) It is a process that put the strategies and plans of an organization into action to
acquire the anticipated goals.
2) Starbucks has a policy of being recognized as an important brand name all over

the world
C. Influence of Governance and Ethics
1) Starbuck is a company that has been ranked being the most ethical.
2) It has maintained this position for 12 years now in the world as per the rating of
Ethisphere Institute
D. Company Social Value
1) The social value of Starbuck Company is based on three pillars, which are ethical
sourcing, community and environment.
2) To ensure that it has a positive effect on the community, it has developed
community stores that work in partnership with nonprofits local companies.
E. Innovation and Diversification
1) Starbucks is a company that has embraced innovation and diversification.

2) The company is making a lot of attempts to diversify its products to have more

products, not just coffee stores.
F. Legal Limitation
1) Starbucks is a company that has its total commitment to the rules and regulations
in countries where it has its operations.
2) Anyone working with Starbucks is expected to comply with all the applicable
regulations, laws and regulations when undertaking their various duties
II. Evaluation and Control
A. Strategic Metris
1) The company has a specific team that measures and evaluates to ensure
everything is on track.
2) The company is utilizing a business scorecard to assess measure and control the

strategic initiatives.
B. Key Financial Ratios
1) Fixed charge coverage ratio
2) Debt/ equity ratio
3) Operating margin


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Starbucks
Name
Institution

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Starbucks
Strategy Implementation

International Strategy
The international strategy of Starbucks is in such a way that it is developed by market
research that is informed. The company conducts market research that enables it to have a more
in-depth insight into the international market example the Chinese market. Each global market
has market places that are regionally based and thus, it up to the company to know how it will
capitalize its functions in a given market (Sholihah et al., 2016). Market research assists the
company in understanding the intellectual laws which participate in the successful entry into an
international market. For example, during their entry in the Chinese market, the company chose
to position their stores in visible locations and those with high traffic other than making
advertisement and promotions.
Strategic Implementation
It is a process that put the strategies and plans of an organization into action to acquire
the anticipated goals. Starbucks has a policy of being recognized as an important brand name all
over the world. To maintain a competitive position in the market, Starbucks is expected to
develop efficient and effective implementation to assist in achieving its objectives. Starbucks has
had successful operations with the marketing strategies they employ. The company has been
providing its customers with services and products as well as trying their level best to meet the
demands of their customers (Sholihah et al., 2016). The company also provides areas where its
customers can attend their friends as well as hold business meetings. These, among other factors,
make the company become a worldwide brand.

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