Description
This is a two-part assignment. There is a Public Relations portion and an Advertising portion for this assignment. During this week's project, you will outline the key stakeholders who should receive your public relations message and the target audiences for your advertising message.
Part 1 - Public Relations
In a minimum of 2 pages, include the following:
- Identify the key stakeholders who need to receive information from your company regarding the crisis and your company's response.
- Discuss the details of the crisis situation that each stakeholder would be most interested in knowing about.
- Pose at least one question each stakeholder might ask the company.
- Cite a minimum of two credible sources.
Part 2 - Advertising
In a minimum of 2 pages, include the following:
- Identify and describe the key customer segments (buyer groups) in the market in which your product competes.
- How is your product/service currently positioned compared to the competition?
- Describe the target audience for your selected product. Descriptions should include demographic, psychographic, and behavioral characteristics.
- Cite a minimum of two credible sources.
Include in-text citations and a title and reference page formatted according to APA standards. Your paper should be at least 4 pages in length, not counting title page and references page.
Unformatted Attachment Preview
Purchase answer to see full attachment

Explanation & Answer

hello, find attached the document you requested. Message me if you need something else. Otherwise, i wish you the best. Goodbye.
Running head: KEY STAKEHOLDERS AND TARGET AUDIENCES
Key stakeholders and target audiences
Name
Instructor
Course
Date
1
KEY STAKEHOLDERS AND TARGET AUDIENCES
2
Key stakeholders and target audiences
Part 1: Target audience
A public relations is an important aspect of an organization or company as it is relied on
to ascertain that the stance of the organization is secured through asserting a positive image to
the community as well as pave a means upon which the organizations can have relationships that
are beneficial. The relationship herein is between groups and public communities that the
organization serves and the organization itself. As a result, the organization or company is able
to boost production, productivity, as well as sales-based solely on the public relations aspect as
opposed to any other relative factor to success (Theaker, 2016; Stakeholder communication,
2010). Success on the other hand, on matters pertaining to ROI, is important as failure to achieve
this may offset the downfall of the company.
Samsung's target audience in light of public relation matters is comprised of its
customers, stockholders, employees, as well as members of the community that is interested in
the company's undertakings. This target audience is essential to Samsung as it is the channel
through which Samsung is able to disseminate relative information about its image, products,
and the services it provides (Theaker, 2016; Stakeholder communication, 2010). These group of
people; target audience, receive information from Samsung regarding the crisis and your
company's response in order to gu...
