Mike, one of the marketing strategists on your team, stops at your office door wanting to talk...

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MGMT 690

Colorado Technical University

MGMT

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Mike, one of the marketing strategists on your team, stops at your office door wanting to talk. “We use fabrics that are made domestically; however, there are issues with using these same fabrics globally. There are laws and regulations that prevent us from shipping these fabrics to other countries. This is a huge concern. One of our primary selling points is the consistency of quality of our product.”

You confirm Mike’s concern, “That’s an excellent point,” you say. “Now you’ve just given yourself and our team more work for the presentation. I’m sure that will come up. One of the board members used to run a textile plant in China.”

Mike nods his head in agreement. “I imagine textiles will not be the only resource concern,” he says.

Consider the following in your response:

Why should resources be a concern in a global strategy?

What resources may be a concern in the country you selected? 

Explanation & Answer:
2 pages
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Explanation & Answer

Assignment Complete.

1

Running head: GLOBAL STRATEGY

Global Strategy
Institutional Affiliation
Date

GLOBAL STRATEGY

2

Why Resources Should Be a Concern in a Global Strategy
In the contemporary global business, companies have to operate in consideration of the
foreign market and business environment. Developing the global business strategy depends on
the available resources in the specific foreign market region. Resources and characteristics of the
foreign market significantly impact on the overall business strategy that the company will
employ. Resources in a global strategy are a real concern because they influence the three basic
decisions that a global organization faces. These include the decision of whether or not to engage
in global trade, the particular markets that the company will serve, including the demographics,
product, and geographic markets. The third decision influenced by resources in the global market
involves whether to participate in selected markets. This includes strategies involving product
planning, pricing, promotion, distribution, and financing (Agarwal & Ramaswami, 2009).
Resources combine to affect the global strategy that countries, regions, trading partners,
and other parties use to accomplish wide economic objectives related to competition and foreign
trade. Resources are a real concern in global strategy because they enable businesses to predict
and plan for future business growth and plan effectively. The global business platform presents
organizations with new and exciting resources, different from the domestic business
environment, which managers are ready to pursue and utilize. Global strategic managers need to
be aware of the existing resources and their potential concerns, as well as how they can be
effectively managed (Erramilli, 2011). Running the textile industry in the foreign market in the
Italian market will require effective strategic management. This includes identification of ...


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