Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada. In 2009, it was acquired by Amazon. It has been honored as a Fortune Best Companies to Work For and received other awards. Founder Tony Hsieh places great emphasis on company culture and core values. Managers are required to spend 10-20% of their working hours "goofing off" with employees outside of the office. "Delivering Happiness" is a core concept of the company as well as the name of Hsieh's book. Conduct academic research and prepare a 2-3 page introductory report in APA format on management style and motivation methods leading to employee satisfaction and outstanding customer service at Zappos.

Health Services Strategic Marketing Case Study 3: Missed Opportunities Read the case study titled “Missed Opportunities”, located in the online course shell. (Case Study Attached) Write a four to six (4-6) page paper in which you: (4-6 Pages DOES NOT include cover page or reference page) Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings.Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings.Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies.Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response.Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length. The specific course learning outcomes associated with this assignment are: Evaluate marketing research tools involved in the marketing process.Formulate competitive market entry strategies based on analysis of global markets that comply to initiatives in the health care industry.Determine the marketing communications strategy used in health care services.Use technology and information resources to research issues in health services strategic marketing.Write clearly and concisely about health services strategic marketing using proper writing mechanics. Case Study 3: Missed Opportunities Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A 1. Examine the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Interpret the reaction of customers and other community stakeholders to the billboard postings. Weight: 25% Did not submit or incompletely examined the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Did not submit or incompletely interpreted the reaction of customers and other community stakeholders to the billboard postings. Partially examined the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Partially interpreted the reaction of customers and other community stakeholders to the billboard postings. Satisfactorily examined the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Satisfactorily interpreted the reaction of customers and other community stakeholders to the billboard postings. Thoroughly examined the pros and cons from the perspective of Crestview Hospital of the placement of its new billboard directly adjacent to Briarwood Medical Center. Thoroughly interpreted the reaction of customers and other community stakeholders to the billboard postings. 2. Use competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. Weight: 20% Did not submit or incompletely used competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. Partially incompletely used competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. Satisfactorily incompletely used competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. Thoroughly incompletely used competitive marketing entry strategies to suggest the action that Briarwood Hospital should undertake to counter the messages in the new Crestview Hospital Billboard postings. 3. Recommend the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Justify why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. Weight: 20% Did not submit or incompletely recommended the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Did not submit or incompletely justified why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. Partially recommended the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Partially justified why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. Satisfactorily recommended the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Satisfactorily justified why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. Thoroughly recommended the marketing communication strategy or strategies that both Crestview and Briarwood Hospitals should employ. Thoroughly justified why the Governing Board of both hospitals should take a proactive role in promoting and implementing effective marketing strategies. 4. Assess the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Justify your response. Weight: 20% Did not submit or incompletely assessed the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Did not submit or incompletely justified your response. Partially assessed the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Partially justified your response. Satisfactorily assessed the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Satisfactorily justified your response. Thoroughly assessed the value of the various marketing research tool(s) that Briarwood and Crestview hospital could use to promote effective marketing communication strategies. Thoroughly justified your response. 5. 5 references Weight: 5% No references provided Does not meet the required number of references; some or all references poor quality choices. Meets number of required references; all references high quality choices. Exceeds number of required references; all references high quality choices. 6. Clarity, writing mechanics, and formatting requirements Weight: 10% More than 6 errors present 5-6 errors present 3-4 errors present 0-2 errors present

Complete a case study of ABC Corporation (your instructor will assign the specific company for the case study at the beginning of Module 2) . You will find the case in the case section of the text.A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume you are a consult asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.The completed case study must include these components, portions will be submitted over modules 5, 6, and a final compilation in module 8.Cover page (must include the company name, your name, the date of submission, and a references page; the document must follow current APA guidelines)A total of 12 - 15 pages (for all three parts, combined) of narrative text, this does not include the financial statements, reference pages, or matricesReference page (follow current APA guidelines)Historical Financial Statements, Projected Financial Statements, NPV Calculations and a Cost Sheet for the strategy in an Excel documentMatrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)Deliverables for Case Study: Matrices Assignment1.Existing mission, objectives, and strategies.2.A new mission statement (include the number of the component in parenthesis before addressing that component).Great mission statements address these 9 components:Customers: Who are the firm’s customers?Products or services: What are the firm’s major products or services?Markets: Geographically, where does the firm compete?Technology: Is the firm technologically current?Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?Self-concept: What is the firm’s distinctive competence or major competitive advantage?Concern for public image: Is the firm responsive to social, community, and environmental concerns?Concern for employees: Are employees a valuable asset of the firm?3.Analysis of the firm’s existing business model.undefined4.SWOT Matrix and Analysis (comes from researching the firm, industry, and competitors). It is important to know the difference between causes and effects in the SWOT analysis. Causes are important, not effects. Focus on internal and external analysis when completing this matrix. This matrix should be based on research and contain quantifiable metrics. There should be 8-10 items in each quadrant, with research support for each item.5.Once the SWOT Matrix and Analysis is created, construct the TOWS also known as the Bivariate Strategy Matrix.6.Group Map – create this based on the firm as a whole or a specific SBU, clearly identify which method you chose and why.7.Competitive forces analysis, use PESTLE and Porter’s Five Forces as the foundation for this analysis. Clearly identify the factors that are impacting the firm, research is required to support the position taken in your narrative.