Colorado Technical University Preliminary Market Research Research Paper

User Generated

sryvpvn_gubznf123

Business Finance

Description

  • Conduct preliminary market research for your venture, and write a paper of 1,000-1,500 words that responds to the following questions:
    • What is the scale of the industry (in units and dollars)?
    • What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
    • Is it a niche industry, or does it reach a mass market?
    • How profitable are the players in the industry?
    • What trends are occurring in the industry?
    • What competition is in the marketplace, and what are they doing?
  • Include visual aids where they are appropriate.

User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Explanation & Answer

Attached.

Market Research Outline
Thesis statement: For an automotive the market research is essential is understanding the trends
in the market.
I.
II.

Introduction
The scale of the industry

III.

Geographical Scope

IV.

Niche industry

V.

The profitability of the Players in the market

VI.

Trends occurring in the industry

VII.

Competition in the marketplace

VIII.

Conclusion


Running head: MARKET RESEARCH

1

Market Research
Institution Affiliation
Date

2

MARKET RESEARCH
Introduction
Market research is a process whereby the organization gathers, analyzes, and interprets

information about the market or a good or service; it plans to offer a given market. In the market
research, the organization gathers all the information about the value of the industry, the
potential customers of the product of the proposed products or service. As Giarratana, & Torrisi,
(2010) highlights, the company conducts the preliminary market research to understand the
purchasing habits of the potential customers and the level of the competition that the company
will encounter. The proposed venture will focus on producing the automobiles. For an
automotive The market research is essential is understanding the trends in the market.
The scale of the industry
The proposed organization will focus on producing cars. The company will focus on
creating high-quality vehicles which consume less gasoline and serves the upper-class customers.
Ideally, the automotive industry is one of the competitive industries, not only in the United States
but globally. In 2017, the 78.6 million vehicles were produced. According to GAC (June 2019),...


Anonymous
Great! 10/10 would recommend using Studypool to help you study.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4

Similar Content

Related Tags