Description
A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of a company selected by the student, to analyze the competitive advantage of the selected company, to evaluate a set of suitable strategies, and to examine appropriate metrics.
This assignment provides students an opportunity to research a selected company as if they were involved in a company's actual strategic management planning process. It allows students to see which management planning process and management plan the selected company is currently using, allowing them to measure the effectiveness of current strategies.
A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.
Assignment Steps
Write a 1,050-word report in which you select a company you are familiar with or a company where you currently work, and do the following:
- Evaluate the internal and external environments of your selected company using an environmental scan.
- Analyze the competitive advantage of your selected company.
- Evaluate the strategies your selected company uses to create value and gain competitive advantage.
- Examine the measurement guidelines your selected company uses to verify its strategic effectiveness.
- Evaluate the effectiveness of the measurement guidelines your selected company uses.
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.
Format your paper consistent with APA guidelines.

Explanation & Answer

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Outline
Topic: Sustainable Competitive Strategy for Google Company
Thesis statement: To look at how Google Company attains its sustainable competitive edge
through the application of various strategic measures
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Introduction
•
Overview of Google Company
•
Evaluation of the internal and external environments of Google company using an
environmental scan.
•
SWOT analysis for Google Company
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Analyzing the competitive advantage of Google company
•
Evaluation of the strategies Google company uses to create value and gain competitive
advantage.
•
Evaluate the effectiveness of the measurement guidelines used by Google
•
Conclusion
•
References
Running head: SUSTAINABLE COMPETITIVE STRATEGY FOR GOOGLE COMPANY
Sustainable Competitive Strategy for Google Company
Student’s Name
Institutional Affiliation
Date
1
SUSTAINABLE COMPETITIVE STRATEGY FOR GOOGLE COMPANY
2
Sustainable Competitive Strategy for Google Company
Introduction
Given the increased market competition, business organizations are pressured to device
strategies for acquiring sustainable competitive advantage over their competitors as well as
enjoying profitability in the long-term. Hosseini, Soltani, and Mehdizadeh (2018) argue that a
company that enjoys relatively high profits than its competitors in the market does so because it
has attained a competitive edge. Besides, Hosseini et al. (2018) add that a company that
maintains profitability in the long-run has achieved sustainable competitive advantage. During
strategic management planning, the management teams of different organizations often conduct
various activities such as scanning the environmental, formulation of strategy, implementation of
strategy, evaluation and control to ensure that their respective firms have acquired competitive
advantage in the market ahead of its rival companies. That said, this paper aims to look at how
Google Company attains its sustainable competitive edge through the application of various
strategic measures.
Overview of Google Company
Google Inc. is a technological organization that offers services and products related to the
internet such as the search engine, software, and internet marketing services globally (Google,
2015). According to Forbes (2015), Google Inc. is one of the top-most organizations to have a
market value worth 376 billion dollars in the whole world. As such, Forbes (2015) claims that
the growth of the Google Company has brought...
