Grantham University Brand Positioning and Strategy Presentation

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Business Finance

Grantham University

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Instructions

Brand Positioning and Strategy PowerPoint

For this presentation, select your favorite brand, and describe the reasons why this brand is so appealing to you. You should further explain the ideas represented on the slides by using the slide notes feature. The outline below can be used as a guide for the presentation, and the number of slides for each area may vary in your presentation:

  • Slide 1: Develop your title slide.
  • Slides 2-3: Introduce your chosen brand, highlighting a few of your favorite products.
  • Slides 4-7: Determine and describe how your favorite brand has gained market share and popularity in terms of its brand recognition, brand strategy, and product positioning.
  • Slides 8-10: Explain how your brand has created value and remains appealing to you as a member of its target market.

Create a PowerPoint presentation consisting of a minimum of 10 slides, not counting the title and reference slides. You must reference at least two articles from business-related or news websites. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Use APA style guidelines for formatting of references

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Apple brand positioning
and strategy
Student’s name
Institution

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Introduction to Apple Inc.


Apple Inc. is an international company, founded in America by Steve Jobs 43 years ago
(1976).



The headquarters of the company are found in Cupertino, California.



Apple Inc. remains to be among the top ten fortune companies in the recent years due to
the high revenue it generates(Cusumano et al, 2019).



Its international operations has seen the company run more than 5000 retail stores
worldwide where it has engaged at least 132,000 employees.



Other prominent individuals in the company include CEO Tim Cook, Arthur D.
Levinson and Jeff Williams.

Apple Inc. products


Apple Inc. can be defined as a technology company operating internationally.



The company has diversified and operates in various industries such as computer
software, hardware, cloud computing, consumer electronics, fabless silicon design,
digital distribution, artificial intelligence and financial technology (Cusumano et al,
2019).



The major product associated with Apple Inc. is the iPhone series. Other products
include Macintosh, iPad, Appstore, iOS, Apple watch, Siri among others.



Services offered by the company include Apple pay, Apple music, iTunes, iMessage,
iTV among others (Payne, 2017).

Apple Inc. market positioning


One of the strategies adopted by Apple Inc. in market positioning can been seen in its
pricing (Payne, 2017).



Apple products especially are sold at reasonable higher prices than other mobile phones
in the market.



The pricing strategy markets the iPhone as a status symbol.



The value associated with the iPhone mobile devices leads to many people purchasing
them which is responsible for the high sales (Payne, 2017).



The company also asserts ...


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