Description
- Prompt: Write a paper about the benefits of being a first mover, the response of a second mover, and the response/characteristics of a late mover. Include a discussion of customer loyalty and earning above average returns. Also discuss the effect of competitor response to returns earned.
- Requirements: 500 words minimum; APA format: a minimum of three peer reviewed references
Explanation & Answer
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Outline
Topic: First Mover Advantages
➢ Thesis statement: The nature of competitiveness in a market industry involves the rivalry
between start-up business organizations and the new entrants. The aspects of competition
will be effective in influencing the development of a market industry.
➢ Benefits of first movers
➢ Responses of second movers
➢ Characteristics of late movers
➢ Customer loyalty
➢ Earning above average returns
➢ Effects of competitor responses to returns earned
➢ References
Running head: FIRST MOVER ADVANTAGES
First Mover Advantages
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Institution
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FIRST MOVER ADVANTAGES
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First Mover Advantages
The nature of competitiveness in a market industry involves the rivalry between start-up
business organizations and the new entrants. Fist movers are considered as the businesses that
enter into the market for the first time with new inventions of products and services. First movers
have various benefits as they do not face competition. Also, first movers will tend to benefit by
being the sole providers of their products or services to the market (Frynas, Mellahi, & Pigman,
2006). First mover...