Description
Week 10 Discussion
Global Marketing
Consider the advantages and challenges presented by today's global marketing environment. Then answer the questions below:
- Does your company (or the company you used for your assignments) have a global or international presence?
- Answer the applicable question below:
- If your company is global: What are some of the pros and cons for your company of doing business across countries and cultures?
- If your company is not global: Do you think that your company should go global? Why or why not?
- Why is it important for leaders - the CMO, CEO and Executive Team - to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?
Explanation & Answer
Attached.
Global Marketing – Outline
I. Introduction
II. Advantages of global business operations
III. Disadvantages of global business operations
IV. Importance of knowledge concerning global marketing dynamics
V. The role of leaders in overcoming global challenges
Running head: GLOBAL MARKETING
1
Global Marketing
Name
Institution
GLOBAL MARKETING
2
Global Marketing
Remarkably, the iPhone manufacturer is one of the most successful global corporations
with multiple manufacturing plants. The corporation produces various categories of smartphones
suitable for the growing demand in both developing and developed countries. The iPhone
smartphone series is designed by Apple, Inc. The phones use system software developed by
Apple, but the hardware is manufactured through sequential contracts by companies such as
Foxconn and Pegatron. The iOS developer has stores in approximately seventeen countries, but
their online store is available in thirty-nine nations globally. There are, however, advantages and
disadvantages of doing business on a global scale.
Multi...
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