Description
UNIT 9 ASSIGNMENT
Identify a problem or issue in your chosen career field.
Imagine you are now working in your dream job. You have, however, noticed a problem in the organization, business, or nonprofit you work for and want to use your problem-solving skills to help address the issue. Locate one source which addresses this problem and could be integrated into your professional memo to support your ideas.
Write a 3–4-paragraph memo to a decision maker within this organization, addressing the problem and the solution you propose. Integrate one source which addresses this problem and could be integrated into your professional memo to support your ideas.
Be sure to:
- Summarize the problem or issue.
- Integrate paraphrased information from a related source to support your ideas.
- Give credit to the author of the source.
- Identify how this issue or problem is relevant to your specific audience.
- Make a recommendation for what your audience should do with this information. For help with generating ideas for your Unit 9 Assignment, review the Unit 9 Assignment guidelines.
Find out how your instructor will grade your Unit 9 Assignment by reviewing the rubric.
Review a sample student Assignment.
UNIT 10 ASSIGNMENT
MT359-6: Create information for a direct marketing plan. [Bloom's Level 5: Synthesis]
A direct marketing plan can help organize the various pieces of information and guide people on tasks to be performed. While changes may take place, a plan will contain most of the needed information to implement a direct marketing campaign as part of an IMC program.
For this Assignment you will complete a direct marketing plan for a chosen product or use your course product. Use the template provided in Course Resources.
Review the complete Unit 10 Assignment details and rubric.
Explanation & Answer
Attached.
Running head: EMERGING TECHNOLOGIES IN MARKETING
Emerging Technologies in Marketing
Name
Institution
Date
1
EMERGING TECHNOLOGIES IN MARKETING
To:
2
V. President, Marketing.
From: Jasmine Risco
Date: 8th August 2019
Re: Embracing Technologies in Marketing
Over the past two decades, the world has witnessed the development of new technologies
which have revolutionized how we speak and engage with each other. New forms of technology
supported by the internet have taken over every field and industry and have helped increase
output and service delivery. In the marketing field, Miller, Mangold, Roach, and Holmes (2013)
note that new developments such as social media, e-commerce, and business geographic
information systems (GIS) offer powerful marketing tools which can be effectively utilized even
by nontechnical users. Despite the availability of these new technologies at our disposal, it's
concerning that the department has lagged behind taking advantage of their availability and ease
of use to deliver effective marketing campaigns and promotional messaging for our customers.
This has seen the company lose its position as a market leader and has been faced by increased
competition primarily from emerging marketing firms. While the company had previously
enjoyed success, the delay witnessed in adopting technology seems to be putting us at a
disadvantage.
Available marketing data collected over the last five years shows that our dominance in
the market has been on the decline. While the number of customers has remained relatively the
same over the years, new companies which were unable to compete with us in previous years are
currently doing better compared to our current performance. Market research indicates that the
key to success witnessed by these new companies is attributed to their acceptance and full
utilization of emerging technologies and processes which have made them more effective and
productive compared to the rudimentary and outdate processes which we continue to utilize. The
EMERGING TECHNOLOGIES IN MARKETING
3
primary focus in the marketing process is for “marketers to understand the consumers, participate
in their decision-making process, and engage then in communication and interaction” (Miller, et
al., 2013). Unlike in the past, the modern consumer has become more electronic, pervasive, and
personal which brings new challenges on how to market to them through traditional
communication (Miller, et al., 2013). However, modern technologies have revolutionized
interpersonal communication, which has created new opportunities for marketers to engage with
customers.
The continued delay by the organization to adopt these new interpersonal communication
strategies continue to cause a loss on our part. To be successful in the modern world as a
marketer, Miller, et al. (2013 note that understanding the potential that these technologies bring
and mastering and integrating them into the marketing mission is critical to success. Other than
this, modern marketing and communication tools such as social media and internet are
considerably cheaper compared to the traditional platforms which the company continue to
adopt. This has seen smaller firms which take advantage of the opportunities offered by these
platforms and emerging technologies compete with us despite having enjoyed significant market
dominance in the past. To address this, there is a need for the company to consider adopting
some of these new developments to remain successful and profitable in the market.
EMERGING TECHNOLOGIES IN MARKETING
4
References
Miller, F. L., Mangold, W. G., Roach, J., & Holmes, T. (2013). Building the Technology Toolkit
of Marketing Students: The Emerging Technologies in Marketing Initiative. Marketing
Education Review, 23(2), 121–135.
Attached.
Running head: IDENTITY THEFT
1
Identity Theft
Student’s Name
Institution
Year
IDENTITY THEFT
2
Identity Theft
After an analysis of the two sites, identity theft is one of the key issues that is discussed
that possess a threat to direct marketing. It refers to the process in which unauthorized
individuals take customer data without authority by the customers and fake that they are the
customer for their gain. When companies collect customer data, it is their responsibility to ensure
that this information doesn't leak out and become used by others for their gain. Identity theft
from the data collected through direct marketing may lead to fraud and even loss of money,
especially when sensitive information such as that of their credit or debit cards is retrieved.
Identity theft thus occurs when a customer's information is obtained and then another person
impersonates to be the customer for their gain. It occurs when customer data is kept unsafe, thus
making it easily accessible to imposters (Identity Theft, 2019).
However, to overcome the issue of identity theft as a direct-response marketing manager,
I would invest in creating a more secure database for keeping customer information to ensure
that it is safe from imposters access. In addition to this, I would also change the security
passwords to the current database containing customers data to prevent access to the database by
other people who may have gained access unlawfully (Roberds & Schreft, 2009). I would share
the logins with only a few employees who are involved in the running of the database to ensure
that only a few people have access to the database containing customer information thus
reducing cases of identity theft. Finally, I would also impose severe puni...