Please, write me a repose about his opinion on 1 or 2 paragraphs.

Mar 19th, 2014
Price: $15 USD

Question description

Case 2.pdf

My classmate answered the question "  Do you agree with Exhibit 5.1 (the consumer decision process)? Is the process always linear  "  and he wrote his opinion on the discussion board.

Charts that map human behavior are typically linear on paper, but real world examples do not always follow suit.  In this case, I believe the consumer decision process is certainly not linear, as individuals do not typically make decisions in a linear fashion. If I were to recreate this chart, I would so using flow chart diagrams and putting decision points at every stage, thereby making it possible to loop endlessly at each stage.  A consumer does not always make the decision, and can therefore terminate at any stage, or even move back a stage due to information gathered at some point in the process.

As a marketer, I do not believe the consumer decision process starts with "Need Recognition."  In my opinion, there is a potential step prior to this that is an opportunity for marketing professionals.  That stage is "Product/Service Awareness."  In order to realize you "need" something or that a product or service may fit a potential empty space in your life, you must first be aware of its existence.  Marketers do have a responsibility to target those who already know and utilize the product, but a bigger opportunity lies in those who have yet to be informed (i.e. How can a person "need" something they don't know exists?). 

Please, write me a repose about his opinion on 1 or 2 paragraphs. 

I uploaded the case ( Exhibit 5.1) as a PDF file.


Tutor Answer

(Top Tutor) mandarin
School: Cornell University

Studypool has helped 1,244,100 students

Review from student
" Awesome! Exactly what I wanted. "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1820 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors