Research Problems

Mar 20th, 2014
SoccerBoss
Category:
Marketing
Price: $10 USD

Question description

Using Table 3.2 on page 38 as a thinking guide, elaborate on the research problems for Applications & Problems #1 a through g on p. 46. Support your claims with examples from required material(s) and/or other scholarly resources, and properly cite any references.

Applications & Problems #1

1. Given the following decision problems, identify the research problems: 

a. What pricing strategy to follow for a new product 

b. Whether to increase the level of advertising expenditures on print or online.

c. Whether to increase in-store promotion of existing products 

d. Whether to increase training for frontline service providers 

e. Whether to change the sales force compensation package 

f. Whether to change the combination of ticket price, entertainers, and security at the Indiana State Fair 

g. Whether to revise a bank’s electronic payment service

Table 3.2

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