The European Union Scientific Committee on Food conducted a study last year, and found that while caffeine levels in energy drinks were safe, more studies were needed to assess the dangers of taurine and glucuronolactone.
Ravi and Keith have been contacted by a French beverage firm seeking a joint venture with Zip-6 in that country. Since sales of rival Red Bull has been banned in France because of health concerns with two of its ingredients, taurine and glucuronolactone; Ravi is viewing this proposed joint venture with great interest since Zip-6 does not contain these questionable ingredients. Nils noted that France is a member of the European Union (EU) and sees this as possibly the next major market for the company. A presence in France would give Zip-6 access to all EU countries. This seems particularly promising since France, Denmark, and Norway (all EU countries) have banned the sales of Red Bull within these countries.
For your Final Project, you are asked to assume the role of a Zip-6 analyst that has been assigned the task of researching the French beverage market and the European Union trade rules and to prepare the following:
Part 1: Outline and presentation – Using seven Power Point slides (using the PowerPoint Template provided) , prepare an outline of your proposed final report to Zip-6 senior management
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Aug 4th, 2013
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