BBA 304 Assignment 7.3

Mar 22nd, 2014
Business & Finance
Price: $70 USD

Question description

Assignment 7.3: Module Assignment — Developing Communications

In this assignment, you will develop some components of an integrated marketing communication (IMC). Specifically, you will develop three messages, identify the communication channels, and tell why these channels and why these messages.

If you have read your text, which covers this information very well, then you will be able to complete this assignment easily. You must recall the full range of IMC because the communication must show your understanding of the full range. But you are just being asked to think about the ads you would develop-the communications section of marketing is what really does pull everything together


Background Information You Will Need

You will develop the bare bones of a campaign to advertise the BBA304 Marketing Management course at Jones International University. While knowledge of precise costs is not necessary, you must keep the approximated costs realistic. You have $10,000 for this campaign.

Your market segment is students in the BBA program at Jones International University who will be taking the Marketing Management course. You want to build enthusiasm for the course.

Now, let's start:

  1. With your knowledge of the students at Jones International University, decide which media you will use to communicate.
    1. You must use at least three unique different channels as explained in your text (these include: traditional advertising through radio or television, Internet, viral, social media, direct marketing, outdoor/out of home, telephone/telemarketing, print, point of purchase, and electronic media).
    2. Be specific (e.g., what type of Internet marketing–banners, pop-ups; what type of outdoor/out of home–billboards, signage, kiosks, posters; what type of direct marketing–direct mail, generic mailings, inserts, targeting mailings, personalized mailings, customized, one-to-one; what type of traditional media–print, radio, television, infomercials, product placement, etc.).
    3. Explain why you chose these media.
  2. Develop a sample communication message for each of the three unique media selected (you must use three different channels). Be creative in your development of the content of the message–you do not need to be an artist to develop your message.
    1. Utilize any outside resource you think might be successful or beneficial.
    2. Remember to include the message about the product/service or company you think will make the campaign successful.
  3. For each channel, describe the evaluation method and timing you will use to determine the success of the media in the channel.
  4. Format your paper using APA guidelines, especially in completing Step 2 of the procedure. Your research should be used to support your own ideas using your own words, while giving credit to the source of your ideas using proper reference citations.

Tutor Answer

(Top Tutor) Daniel C.
School: University of Maryland

Studypool has helped 1,244,100 students

Review from our student for this Answer

Mar 28th, 2014
"Awesome! Exactly what I wanted."
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1826 tutors are online

Brown University

1271 Tutors

California Institute of Technology

2131 Tutors

Carnegie Mellon University

982 Tutors

Columbia University

1256 Tutors

Dartmouth University

2113 Tutors

Emory University

2279 Tutors

Harvard University

599 Tutors

Massachusetts Institute of Technology

2319 Tutors

New York University

1645 Tutors

Notre Dam University

1911 Tutors

Oklahoma University

2122 Tutors

Pennsylvania State University

932 Tutors

Princeton University

1211 Tutors

Stanford University

983 Tutors

University of California

1282 Tutors

Oxford University

123 Tutors

Yale University

2325 Tutors