Colorado Technical Strategic Digital Marketing Channels Continuum Memo

User Generated

Jvyyvnzf12

Business Finance

Description

  • The memo should be 450–650 words and should include applying the strategic digital marketing channels continuum, as follows:
    • Intermediation: The e-business’s information accessed through a brick-and-mortar medical health care or education provider
    • Disintermediation: The e-business’s health care information and services accessed directly, often substituting or bypassing traditional medical service providers
    • Reintermediation: The e-business’s health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection
      • Reintermediation may also include the e-business’s marketing channel strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery
    Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report. APA formatted and References

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Explanation & Answer

Attached.

Running head: MARKETING IN THE DIGITAL AGE

Marketing in the Digital Age
Name
Course
Instructor
Date

1

MARKETING IN THE DIGITAL AGE

2

Marketing in the Digital Age
Memo
TO:
FROM:
DATE:
SUBJECT: Marketing in The Digital Age

E-Marketing is a field that is rapidly expanding, and as such different e-business models
are being used for the purpose of reducing costs and allowing the management to have more room
to maneuver in their management efforts. In the process of establishing a marketing mix, one of
the important elements is distribution because it gives a competitive edge, especially in the digital
age. As a way of minimizing the drawbacks in the emerging e-business healthcare information,
there has been a convergence between the two models of information. Because of the convergence,
this memo will discuss the different strategies of digital marketing within different channels. This
memo will use Cyber health as the model that will help in building an understanding around the
different strategic digital marketing avenues or channels.
Intermediation
For Walser and Myrach (2019) he defines intermediation as the brokerage of services
...


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